TOWS Matrix

"Many organizations utilize a SWOT analysis

to identify organizational strengths and weaknesses. SWOT analyses can be interesting, but what should you do with the resulting information? This is where the TOWS matrix becomes a useful tool. It is a simple but effective way to brainstorm specific strategies to address the results of your initial SWOT investigation."

Video on SWOT and TOWS

SWOT Analysis FAQ

TOWS Analysis

Difference Between SWOT & TOWS Analysis

What is SWOT?

If you have questions or are encountering problems, please contact me

Last Update: January 23, 2017

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Compiled by Jim Vileta former Business Librarian Need books, media or classroom instruction? Contact Kim Pittman. Need help with research or finding information? Contact libaskus@d.umn.edu

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The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu