B2B - Business to Business Marketing Books:
A Selected List
 B2B content marketing and buyer stage : how to engage website visitors with appropriate content : Master's thesis
Kim-Cheyenne Greiner Thesis (M.B.A.)--ZHAW, Zurich University of Applied Sciences, School of Management and Law, 2018. 2018
 Business-to-business marketing communications : value and efficiency considerations in recessionary times
Ioannis Rizomyliotis Kleopatra Konstantoulaki; Ioannis Kostopoulos Cham, Switzerland : Palgrave Macmillan 2017
 B2B marketing strategy : differentiate, develop and deliver lasting customer engagement Heidi Taylor (Marketing consultant), London ; New York : Kogan Page 2017 Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H36 2017)  Innovative B2B marketing : new models, processes and theory
Simon Hall 1971- London ; New York, NY ; New Delhi : Kogan Page Limited 2017 Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H36 2017) |
 We have many books on business to business in our library which could support your projects. This page provides a sampling of what can be found in our library's book stacks. However, we have many more than this. To find all of our library's holding , plug keywords into the search box below. Library Catalog 
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B2B data-driven marketing : sources, uses, results
Ruth P Stevens (Ruth Palmer), Theresa A. Kushner
Chicago, IL : Racom Communications 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.5 .S84 2016 )
Impossible to ignore : creating memorable content to influence decisions
Carmen Simon 1973-
New York : McGraw-Hill Education 2016
Check Availability at UM DULUTH Martin Library Book ( HF5718.22 .S556 2016 )
Pre-suasion : a revolutionary way to influence and persuade
Robert B. Cialdini
New York : Simon & Schuster 2016
Check Availability at UM DULUTH Martin Library Book ( BF774 .C56 2016)
B2B professional sales : theory, process, application, tools
J.P. Amlin Robert. J Kelly
Hong Kong : Carl Printing 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .A45 2016 )
From impossible to inevitable : how hyper-growth companies create predictable revenue
Aaron Ross 1971- Jason Lemkin 1969-
Hoboken, New Jersey : Wiley 2016
Check Availability at UM DULUTH Martin Library Book (HF5438.4 .R67 2016 )
Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses
Joe Pulizzi
New York : McGraw-Hill Education 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.127 .P8498 2016)
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
Scott Brinker 1971-
Hoboken, New Jersey : John Wiley & Sons, Inc. 2016
Check Availability at UM DULUTH Martin Library Book (HF5415 .B6675 2016 )
The forensics of B2B selling : a field guide to selling success in the B2B space
Neal Lappe
North Charleston, South Carolina : CreateSpace Independent Publishing Platform 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .L37 2016 )
Predictable prospecting : how to radically increase your B2B sales pipeline
Marylou Tyler Jeremey Donovan
New York : McGraw-Hill 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.126 .T945 2016 )
Never split the difference : negotiating as if your life depended on it
Christopher Voss 1942- Tahl Raz
New York : HarperBusiness, an imprint of HarperCollins Publishers 2016
Check Availability at UM DULUTH Martin Library Book ( BF637.N4 V67 2016 )
9 best kept secrets of B2B digital marketing : digital marketing strategies for executives and sales managers
Greg Gutkowski
Place of publication not identified : B2B Strategies, LLC 2015
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .G88 2015 )
B2B marketing : 16 decisions, 86 tools
Marc Diviné 1955-,
Sceaux, France : A2Z-Innovation 2015
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .D58 2015 )
How to win at B2B email marketing
Adam Q. Holden-Bache
United States? : Published by Adam Q. Holden-Bache 2015
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .H65 2015 )
Driving demand : transforming B2B marketing to meet the needs of the modern buyer
Carlos Hidalgo (Economist),
New York, NY : Palgrave Macmillan 2015
Amp up your sales : powerful strategies that move customers to make fast, favorable decisions
Andy Paul
New York : AMACOM, American Management Association 2015
Check Availability at UM DULUTH Martin Library Book ( HF5438.25 .P376 2015 )
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
Russell Glass 1976- Sean Callahan (Economist),
Hoboken, New Jersey : Wiley 2015
Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .G53 2015 )
The membership economy : find your superusers, master the forever transaction, and build recurring revenue
Robbie Kellman Baxter
New York : McGraw-Hill Education 2015
Check Availability at UM Duluth Martin Library Book (HF5415.525 .B39 2015 )
Welcome to the funnel : proven tactics to turn your social and content marketing up to 11
Jason A Miller
Place of publication not identified : Heavy Metal Thunder Publications 2014
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M555 2014 )
Growth hacker marketing : a primer on the future of PR, marketing, and advertising
Ryan Holiday
New York, New York : Portfolio/Penguin 2014
Check Availability at UM Duluth Martin Library Book (HF5415 .H7246 2014) and other locations
Advertising account planning : planning and managing an imc campaign
Larry D. Kelley 1955- Donald W Jugenheimer
Armonk, New York : M.E. Sharpe, Inc. 2014
Check Availability at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations
Lean B2B : build products businesses want
Étienne Garbugli
place of publication not identified : CreateSpace 2014
Check Availability at UM Duluth Martin Library Book ( HF5415.1263 .G37 2014 )
The people powered brand : a blueprint for B2B brand and culture transformation
Chris Wirthwein Joe Bannon
Ithaca, NY : Paramount Market Publishing, Inc 2014
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .W57 2014 )
There is no B2B and B2C : human to human: H2H
Bryan Kramer San Jose, California : Purematter Inc. 2014
Check Availability at UM Duluth Martin Library Book ( HF5718 .K736 2014 )
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Ekaterina Walter Jessica Gioglio
New York : McGraw-Hill 2014
Check Availability at UM Duluth Martin Library Book ( HF5415.1265 .W365 2014 )
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Kristian Döscher
Wiesbaden : Springer Gabler 2014
Innovation in a high technology B2B context : exploring supply networks, processes and management
Monika Maria Möhring
Wiesbaden : Springer Gabler 2014
Designing B2B brands : lessons from Deloitte and 195,000 brand managers
Carlos Martinez Onaindia Brian Resnick 1974-
Hoboken, N.J. : Wiley 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .M374 2013 )
Electronic signatures for B2B contracts : evidence from Australia
Aashish Srivastava
India ; New York : Springer 2013
B2B a to z : marketing tools and strategies that generate leads for your business-to-business company
Bill Blaney
Lexington, Ky. : Denham Pub. 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .B53 2013 )
Winning B2B marketing : how to use fusion marketing methods to drive revenue, leads and awareness
Christopher Ryan 1954-
Colorado Springs, Colo. : Fusion Marketing Press 2013
Check Availability at UM Duluth Martin Library Book (HF6146.I58 M36 2012 )
Do you mean business? : technical/non-technical collaboration, business development, and you
Babette N. Ten Haken
Ann Arbor, MI : Spinner Press 2012
Check Availability at UM DULUTH Martin Library Book (HF5351 .T46 2012 )
Secrets of a master closer : a simpler, easier, and faster way to sell anything to anyone, anytime, anywhere
Mike Kaplan
Clearwater, Fla.? : Master Closers Inc. 2012
Check Availability at UM DULUTH Martin Library Book (HF5438.25 .K37 2012 )
B2B digital marketing
Michael Miller 1958-
Indianapolis, Ind., USA : Que 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M553 2012 )
Rules of the hunt : real-world advice for entrepreneurial and business success
Michael Dalton Johnson
New York : McGraw-Hill 2012
Check Availability at UM DULUTH Martin Library Book (HD62.5 .J636 2012 )
Handbook of business-to-business marketing
Gary L. Lilien 1946-; Rajdeep Grewal
Cheltenham, UK ; Northampton, MA : Edward Elgar 2012
Check Availability at UM DULUTH Martin Library Book ( HF5415.1263 .H363 2012 )
Complete B2B online marketing
Maura Ginty Lauren Vaccarello; William Leake
Hoboken , N.J. : Wiley 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.I263 G56 2012 )
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Kipp Bodnar 1982- Jeffrey L. Cohen 1965-
Hoboken, N.J. : Wiley 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B633 2012 )
Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting
Stefanie Paluch SpringerLink (Online service)
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH 2011
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Paul Gillin Eric Schwartzman
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G554 2011 )
Innovative tools for business coalitions in B2B applications : how negotiation, auction and game theory can support small- and medium-sized business in e-business
Pierluigi Argoneto P Renna (Paolo); SpringerLink (Online service)
London ; New York : Springer 2011
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
Sean Geehan
Cincinnati, Ohio : Clerisy Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1263 .G44 2011 )
The marketing high ground : the essential playbook for B2B marketing practitioners everywhere
Lehrer, Jonah.
Boston : Houghton Mifflin Harcourt 2011
Check Availability at UM Duluth Martin Library Book (HF5438.35 .G6763 2011)
Maximizing LinkedIn for sales and social media marketing : an unofficial, practical guide to selling & developing B2B business on LinkedIn
Neal Schaffer
Scotts Valley, Calif. : CreateSpace 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S334 2011 )
25 toughest sales objections (and how to overcome them) : surefire techniques for conquering any resistance and closing the deal
Stephan Schiffman
New York : McGraw Hill 2011
Check Availability at UM Duluth Martin Library Book (HF5438.25 .S33343 2011 )
The challenger sale : taking control of the customer conversation
Matthew Dixon 1972- Brent Adamson
New York : Portfolio/Penguin 2011
Check Availability at UM Duluth Martin Library Book (HF5438.4 .D59 2011 )
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Christine Falkenreck SpringerLink (Online service)
Heidelberg : Physica ; London : Springer distributor 2010
Winning with customers : a playbook for B2B
D. Keith Pigues Jerry D Alderman
Hoboken, N.J. : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.5 .P544 2010 )
The official Alibaba.com success guide : insider tips and strategies for sourcing products from the world's largest B2B marketplace
Debra Schepp Brad Schepp
Hoboken, N.J. : John Wiley & Sons 2010
Check Availability at UM Duluth Martin Library Book (HF5437 .S298 2010 )
SIP trunking : migrating from TDM to IP for business to business communication
BChristina Hattingh Darryl Sladden 1968-; A. T. M. Zakaria Swapan 1970-; Maulik Shah; Vinay Pande
Indianapolis, Ind. : Cisco Press 2010
IBM WebSphere DataPower B2B Appliance XB60 revealed
Richard Kinard
United States? : IBM Press 2009
Start with why : how great leaders inspire everyone to take actioned
Simon Sinek
New York : Portfolio 2009
Check Availability at UM Duluth Martin Library Book (HD57.7 .S549 2009 ) and other locations
Coaching salespeople into sales champions : a tactical playbook for managers and executives
Keith Rosen
Hoboken, N.J. : John Wiley & Sons 2008
Check Availability at UM Duluth Martin Library Book (HF5439.5 .R67 2008 )
Customer processes in business-to-business service transactions.
Janine Frauendorf SpringerLink (Online service)
Wiesbaden : Deutscher Universit̃ts-Verlag : GWV Fachverlage 2006
Journalism that matters : how business-to-business editors change the industries they cover
Robert Freedman 1960-; Steven Roll
Oak Park, Ill. : Marion Street Press 2006
Check Availability at UM Duluth Martin Library Book (PN4784.C7 J64 2006 )
Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies
Roger More 1942-
New York : Best Business Books 2006
Check Availability at UM Duluth Martin Library Book (HD45 .M667 2006 )
B2B brand management
Philip Kotler Waldemar Pfoertsch; Ines Michi; SpringerLink (Online service)
Berlin ; New York : Springer 2006
Secure production deployment of B2B solutions using WebSphere business integration connect
Geert van de Putte
Research Triangle Park, N.C. : IBM Corp., International Technical Support Organization 2005
Jeffrey Gitomer's little red book of selling : 12.5 principles of sales greatness : how to make sales forever.
Jeffrey H Gitomer
Austin : Bard Press 2004
Check Availability at UM Duluth Martin Library Book ( HF5438.25 .G58 2004 )
Last Update: November 10, 2020
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Compiled
by Jim Vileta |
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The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu |