Marketing Books - Advertising and Marketing Titles in the Library:
A Selected List
1. Advertising and MarketingNext Section
Advertising & Soceity Quarterly.
Advertising Educational Foundation (New York, N.Y.),
Baltimore, MD : Johns Hopkins University Press 2017
Advances in advertising research. Vol. VII : bridging the gap between advertising academia and practice
George Christodoulides; Anastasia Stathopoulou; Martin Eisend; European Advertising Academy, Wiesbaden : Springer Gabler ;
Amsterdam : European Advertising Academy 2017
Plugged in : how media attract and affect youth
Patti M. Valkenburg 1958- Jessica Taylor Piotrowski
New Haven, CT ; London : Yale University Press 2017
Check Availability at UM DULUTH Martin Library Book (HQ799.2.M35 V35 2017)
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven :
Yale University Press 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )
ULTIMATE GUIDE TO FACEBOOK ADVERTISING : how to access 1 billion potential customers in 10 minutes
Perry Marshall
S.I. : MCGRAW-HILL EDUCATION 2017
Check Availability at UMD DULUTH Martin Library Book (HF6146.I58 M364 2017 )
Fraud Prevention in Online digital advertising
Xingquan Zhu 1973-; Haicheng Tao; Zhiang Wu; Jie Cao; Kristopher Kalish; Jeremy Kayne Cham,
Switzerland : Springer 2017
Building a storybrand : clarify your message so customers will listen
Donald Miller 1971-
New York : HarperCollins Leadership, an imprint of HarperCollins 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .M547 2017 ) and other locations
Digital and social media marketing : a results-driven approach
Aleksej Heinze
London ; New York : Routledge, Taylor & Francis Group 2017
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The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets
John Connolly Paddy Dolan Cham,
Switzerland : Palgrave Macmillan 2017
Advertising creative : strategy, copy, design
Jack W. Plunkett
Houston, Texas : Plunkett Research, Ltd. 2017
Check Availability at UM DULUTH Martin Library Book ( HF5823 .A758 2017 )
Plunkett's advertising & branding industry almanac. 2017 : the only comprehensive guide to advertizing companies & trends
Jack W. Plunkett Houston, Texas : Plunkett Research, Ltd. 2017
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Daniel Rowles
London ; New York : Kogan Page 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .R69 2017 )
Global advertising in a global culture
Thomas H. P. Gould 1953-2016.
Lanham : Rowman & Littlefield 2016
Check Availability at UM DULUTH Martin Library Book ( HF5811 .G68 2016 )
Advertising by design : generating and designing creative ideas across media
Robin Landa
Hoboken : Wiley 2016
Check Availability at UM DULUTH Martin Library Book ( HF5823 .L232 2016)
The physics of brand : understand the forces behind brands that matter
Aaron Keller Renee Marino
Blue Ash, OH : HOW Books 2016
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Social media strategy : marketing and advertising in the consumer revolution
Keith A. Quesenberry 1971-
Lanham, Maryland : Rowman & Littlefield 2016
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Get scrappy : smarter digital marketing for businesses big and small
Nick Westergaard
New York, NY : AMACOM, American Management Association 2016
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Beyond advertising : creating value through all customer touchpoints
Yoram Wind Catharine Hays 1958-
Hoboken : Wiley 2015
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Paid attention : innovative advertising for a digital world
Yoram Wind Catharine Hays 1958-
Hoboken : Wiley 2015
Check Availability at UM DULUTH Martin Library Book ( HF5823 .Y335 2015 )
Retail marketing strategy : delivering shopper delight
Constant Berkhout Philadelphia, PA :
Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book ( HF5429 .B448 2015 )
Valuable content marketing : how to make quality content your key to success
Sonja Jefferson Sharon Tanton
London ; Philadelphia : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5415 .J42 2015 )
Advertising and society : an introduction
Carol J Pardun
Chichester, West Sussex ; Malden, MA : Wiley Blackwell 2014M
Check Availability at UM DULUTH Martin Library Book (HF5813.U6 A6196 2014 )
Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media
Linda Carlson
Seattle, Washington : Barrett Street Productions 2014
Check Availability at UM Duluth Martin Library Book (HF5823 .C185 2014) and other locations
Growth hacker marketing : a primer on the future of PR, marketing, and advertising
Ryan Holiday
New York, New York : Portfolio/Penguin 2014
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Advertising account planning : planning and managing an imc campaign
Larry D. Kelley 1955- Donald W Jugenheimer
Armonk, New York : M.E. Sharpe, Inc. 2014
Check Availability at UM Duluth Martin Library Book (HF5823 .K344 2014) and other locations
Advertising to children : new directions, new media
Mark Blades
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan 2014
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Advertising creative : strategy, copy, design
Altstiel, Tom. Grow, Jean. 2013
Check Availability at UM DULUTH Martin Library Book (HF5823 .A758 2013 ) and other locations
Social media marketing : a strategic approach
Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.
Mason, OH : South-Western Cengage Learning 2013
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )
Social media marketing
Tuten, Tracy L., 1967- Solomon, Michael R.
Upper Saddle River, N.J. : Pearson 2013
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Advertisers at work
Tuten, Tracy L., 1967- SpringerLink (Online service)
Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer 2012
Shopper marketing how to increase purchase decisions at the point of sale
Stahlberg, Markus. Maila, Ville.; ebrary, Inc.
London ; Philadelphia : Kogan Page 2012
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Advances in advertising research (Vol. III) current insights and future trends
Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service)
Wiesbaden ; New York : Springer Gabler 2012
Goodvertising : creative advertising that cares.
Kolster, Thomas.
London : Thames & Hudson 2012
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Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes
Marshall, Perry S. Todd, Bryan.
Irvine, Calif. : Entrepreneur Media 2012
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Hey, Whipple, squeeze this! the classic guide to creating great ads
Sullivan, Luke. Bennett, Sam.; ebrary, Inc.
Hoboken, N.J. : Wiley 2012
Check Availability at UM DULUTH Martin Library Book (HF5825 .S88 2008 )
Spending advertising money in the digital age how to navigate the media flow
Pringle, Hamish. Marshall, Jim, 1955-; ebrary, Inc. xxx now web of science
London ; Philadelphia : Kogan Page 2012
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The definitive guide to Google AdWords create versatile and powerful marketing and advertising campaigns
Weller, Bart. Calcott, Lori.; Safari Books Online (Firm)
New York, NY : Apress : distributed to the book trade by Springer Science+Business Media 2012
Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)
Mena, Jesus.
Boca Raton, Fla. : CRC Press 2012
The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms
Roetzer, Paul, 1978- ebrary, Inc.
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415 .R5665 2012 )
Ad critique : how to deconstruct ads in order to build better advertising
Tag, Nancy R.
Thousand Oaks, Calif. : SAGE 2012
Check Availability at UM Duluth Martin Library Book (HF5823 .T155 2012 ) and other locations
2. Brainstorming and Creative ThinkingNext Section
Creativity, Design Thinking and Interdisciplinarity
Frédéric Darbellay; Zoe Moody; Todd Lubart
Singapore : Springer Science and Business Media : Springer Nature 2018
A theory of creative thinking : construction and verification of the dual circulation model
Kekang He
Singapore : Springer 2017
Five design-sheets creative design and sketching for computing and visualisation
Jonathan Roberts (Jonathan C.) Christopher J Headleand; Panagiotis D Ritsos
Cham : Springer 2017
Creativity and Education
Anne Harris
London : Palgrave Macmillan 2016
Available at TC Wilson Library General Collection (LB1062 .H37 2016)
Online Access
The myths of creativity : the truth about how innovative companies and people generate great ideas
David Burkus 1983-
San Francisco : Jossey-Bass 2014
Check Availability at UM Duluth Martin Library Book (HD53 .B87 2014 ) and other locations
Hello, my name is awesome : how to create brand names that stick
Alexandra Watkins
San Francisco : Berrett-Koehler Publishers 2014
Check Availability at UM Duluth Martin Library Book (HF5415.1255 .W38 2014 )
50 brainstorming methods : for team and individual ideation
Robert Curedale
Topanga, CA : Design Community College Inc. 2013
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Red thread thinking : weaving together connections for brillant ideas and profitable innovation
Debra Kaye
New York : McGraw-Hill Education 2013
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Think like a programmer an introduction to creative problem solving
Spraul, V. Anton
San Francisco, Calif. : No Starch Press 2012
Who killed creativity? : ...and how we can get it back? : seven essential strategies to make yourself, your team and your organisation more innovative
Grant, Andrew. Grant, Gaia.; Gallate, Jason
Milton, Qld. : Jossey-Bass 2012
Check Availability at UM Duluth Martin Library Book (LB1062 .G73 2012 )
The quick and easy guide to mind map : improve your memory, be more creative, and unleash your mind's full potential
Randall, Thomas C.
San Bernardino, CA : [s.n.] 2012
Check Availability at UM Duluth Martin Library Book (BF381 .R363 2012 )
Imagine : how creativity works
Lehrer, Jonah.
Boston : Houghton Mifflin Harcourt 2012
Check Availability at UM Duluth Martin Library NE MN Historical Center (BF408 .L455 2012 ) and other locations
Mind mapping for dummies
Rustler, Florian, 1980-
Chichester, England : Wiley 2012
Check Availability at UM Duluth Martin Library Book (BF449 .R87 2012 )
Beyond the obvious : killer questions that spark game- changing innovation
McKinney, Phil
New York : Hyperion 2012
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The impact equation : are you making things happen or just making noise?
Brogan, Chris. Smith, Julien
New York : Portfolio/Penguin 2012
Check Availability at UM Duluth Martin Library Book (HF5415.153 .B75 2012 ) and other locations
Design thinking research
Plattner, Hasso.; Meinel, Christoph.; Leifer, Larry.; SpringerLink (Online service)
Berlin ; London : Springer 2012
The idea hunter how to find the best ideas and make them happen
Boynton, Andrew C. Fischer, Bill.; Bole, William.; Pratt, Sean
[New York] : Gildan Media Corp. 2011
Check Availability at UM Duluth Martin Library Book (HD53 .B69 2011)
The right-brain business plan : a creative, visual map for success
Lee, Jennifer, 1974-
Novato, Calif. : New World Library 2011
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The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success
Gallo, Carmine.
New York : McGraw-Hill 2011
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The accidental creative : how to be brilliant at a moment's notice
Henry, Todd.
New York : Portfolio/Penguin 2011
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Designing for growth : a design thinking tool kit for managers
Liedtka, Jeanne. Ogilvie, Tim.
New York : Columbia Business School Pub., Columbia University Press 2011
Check Availability at UM Duluth Martin Library Book (HD53 .L543 2011 )
Best practices are stupid : 40 ways to out-innovate the competition
Shapiro, Stephen M., 1964-
New York : Portfolio/Penguin 2011
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The innovator's DNA : mastering the five skills of disruptive innovators
Dyer, Jeff (Jeffrey M.) Gregersen, Hal B., 1958-; Christensen, Clayton M.
Boston, Mass. : Harvard Business Press 2011
Check Availability at UM Duluth Martin Library Book (HD53 .D94 2011 )
The facebook era : tapping online social networks to market, sell, and innovate
Shih, Clara Chung-wai.
Upper Saddle River, N.J. : Prentice Hall 2011
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Ideaselling : successfully pitch your creative ideas to bosses, clients and other decision makers
Harrison, Sam, 1954-
Cincinnati, Ohio : HOW Books 2010
Check Availability at UM Duluth Martin Library Book (HD53 .H3749 2010 ) and other locations
Gamestorming : a playbook for innovators, rulebreakers, and changemakers.
Gray, David, 1957-
Sebastopol, CA : O'Reilly 2010
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Linchpin : are you indispensible?
Godin, Seth.
New York : Portfolio 2010
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What a great idea! 2.0 : unlocking your creativity in business and in life
Thompson, Charles, 1948-
[Keswick, VA?] : Creative Management Group 2010
Check Availability at UM Duluth Martin Library Book (BF408 .T46 2010 )
Advertising by design : generating and designing creative ideas across media
Landa, Robin.
Hoboken, N.J. : John Wiley & Sons 2010
Check Availability at UM TC Magrath Library (Quarto HF5823 .L23 2010 ) and other locations
Iconoclast : a neuroscientist reveals how to think differently
Berns, Gregory.
Boston, Mass. : Harvard Business Press 2010
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David Perry on game design a brainstorming toolbox
Perry, David. DeMaria, Rusel, 1948-
Boston, MA : Course Technology 2009
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money
Kaden, Robert J. Linda, Gerald.; Levinson, Jay Conrad.
London ; Philadelphia : Kogan Page Limited 2009
Check Availability at UM Duluth Martin Library Book (HF5415.2 .K245 2009 )
Brainstorming : views and interviews on the mind
Gallagher, Shaun, 1948-
Exeter, UK ; Charlottesville, VA : Imprint Academic 2008
Check Availability at UM Duluth Martin Library Book (BD418.3 .G35 2008 )
Thinkertoys : a handbook of creative-thinking techniques
Michalko, Michael, 1940-
Berkeley, Calif. : Ten Speed Press 2006
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Guerrilla marketing research marketing research techniques that can help any business make more money
Kaden, Robert J. ebrary, Inc.
London ; Philadelphia : Kogan Page 2006
Check Availability at UM Duluth Martin Library Book (HF5415.2 .K24 2006 ) and other locations
MindManager for dummies
Cameron, Hugh (Hugh Rolen), 1953- Voight, Roger
Hoboken, N.J. : John Wiley 2004
Idea revolution : guidelines and prompts for brainstorming alone, in groups or with clients
Warmke, Clare. Buchanan, Lisa.
Cincinnati, Ohio : HOW Design Books 2003
Check Availability at UM DULUTH Martin Library Book (HD53 .W37 2003 )
Qualitative market research a comprehensive guide
Mariampolski, Hy.
Thousand Oaks, [Calif.] ; London : SAGE 2001
Check Availability at UM Duluth Martin Library Book (HF5415.2 .M3167 2001 ) and other locations
Advanced focus group research
Fern, Edward E.
Thousand Oaks, Calif. : Sage 2001
Check Availability at UM Duluth Martin Library Book (H61.28 .F47 2001 ) and other locations
3. BrandingNext Section
Branding yourself : how to use social media to invent or reinvent yourself
Erik Deckers Kyle Lacy
Indianapolis, Indiana : Que 2018
Check Availability at UM DULUTH Martin Library Book (HD69.S8 D43 2018 )
Vintage marketing differentiation : the origins of marketing and branding strategies
Robert L. Williams Jr., Helena A. Williams
New York, NY : Palgrave Macmillan 2017
Employer branding
Richard Mosley 1964- Lars Schmidt
Hoboken, NJ : John Wiley & Sons, Inc. 2017
Check Availability at UM DULUTH Martin Library Book ( HF5549 .M6677 2017 )
E-commerce branding
Shijian Lin; Shan ben tu shu.
Hong Kong : SendPoints Publishing 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .E26 2017 )
Branding : a very short introduction
Robert Jones Oxford ;
New York, NY : Oxford University Press 2017
Check Availability at UM DULUTH Martin Library Book ( HD69.B7 J66 2017 )
Brandfather : the man who invented branding
John M. Murphy 1944-
Kibworth : The Book Guild Ltd. 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .M87 2017)
Contrarian branding : stand out by camouflaging the competition
Roland van der Vorst Natasha Barton; Roland van der Vorst
Amsterdam : BIS Publishers 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .V67 2017 )
The elements of logo design : design thinking, branding, making marks
Alex White (Alex W.),
New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc. 2017
Check Availability at UM DULUTH Martin Library Book ( NC1002.L63 W45 2017 )
Global Brand Strategy: World-wise Marketing in the Age of Branding.
Jan-Benedict Steenkamp
London : Palgrave Macmillan 2017
Popular music as promotion : music and branding in the digital age
Leslie M. Meier Cambridge,
UK ; Malden, MA : Polity Press 2017
Check Availability at UM DULUTH Martin Library Book ( ML3790 .M42 2016 )
Plunkett's advertising & branding industry almanac. 2017 : the only comprehensive guide to advertizing companies & trends
Jack W. Plunkett Houston,
Texas : Plunkett Research, Ltd. 2017
The future of branding
Rajendra K. Srivastava; Gregory Metz Thomas
Los Angeles : SAGE 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .F88 2016 )
Advances in corporate branding
John M. T Balmer; Shaun M Powell; Joachim Kernstock; Tim Brexendorf
London : Palgrave Macmillan 2016
Kids and branding in a digital world
Barrie Gunter JSTOR (Organization)
Manchester : Manchester University Press 2016
Check Availability at UM DULUTH Martin Library Book ( HD69.B7 G86 2016 )
Museum branding : how to create and maintain image, loyalty, and support
Margot A. Wallace 1941-
Lanham, MD : Rowman & Littlefield 2016
Check Availability at UM DULUTH Martin Library Book ( AM11 .W35 2016 )
Branding : in five and a half steps
Michael Johnson 1964-
New York, New York : Thames & Hudson 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415.1255 .J65 2016)
Online Brand Communities : Using the Social Web for Branding and Marketing
Francisco J. Martínez-López Rafael Anaya-Sánchez; Rocio Aguilar-Illescas; Sebastián Molinillo Jiménez
Cham : Springer International Publishing : Imprint : Springer 2016
First things first! : new branding and design for new businesses
Anna Sinofzik; Robert Klanten; Rebecca Silus; Gestalten Verlag, Berlin : Gestalten 2016
Check Availability at UM DULUTH Martin Library Book (HD69.B7 F565 2016 )
Success in programming : how to gain recognition, power, and influence through personal branding
Frédéric Harper
Berkeley, CA? : Apress 2015
Handbook of media branding
abriele Siegert; Kati Förster; Sylvia M. Chan-Olmsted; Mart Ots
Cham : Springer 2015
Lean branding : creating dynamic brands to generate conversion
Laura Busche
Sebastopol : O'Reilly 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .B87 2015 )
Start me up! : new branding for businesses
Anna Sinofzik Robert Klanten; Anna Sinofzik
Berlin : Die Gestalten Verlag 2015
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Rethinking place branding : comprehensive brand development for cities and regions
Mihalis Kavaratzis; Gary Warnaby; G. J Ashworth (Gregory John), Cham Switzerland
Springer 2015
Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Daniel Rowles
London : Kogan Page 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R688 2014 )
StoryBranding 2.0 : creating standout brands through the purpose of story
Jim Signorelli
Austin, Texas : Greenleaf Book Group Press 2014
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Digital darwinism : branding and business models in jeopardy
Ralf Kreutzer Karl-Heinz Land
Heidelberg : Springer 2014
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
Bettina Berg Bernhard Swoboda
Wiesbaden : Springer Gabler 2013
Branding pays : the five-step system to reinvent your personal brand
Karen Kang
Palo Alto, CA : BrandingPays Media 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .K36 2013 )
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Aeron Davis
Cambridge, UK : Polity 2013
Check Availability at UM DULUTH Martin Library Book (P94.6 .D38 2013 )
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Kaputa, Catherine, 1948-
Boston : Nicholas Brealey Pub. 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1255 .K37 2012 )
Brands and branding geographies
Andy Pike 1968-
Cheltenham : Edward Elgar Pub. 2011
Check Availability at UM Duluth Martin Library Book (HD69.B7 B735 2011 ) and other locations
How cool brands stay hot : branding to generation Y
Bergh, Joeri van den, 1971- Behrer, Mattias.
London ; Philadelphia : Kogan Page 2011
Check Availability at UM Duluth Martin Library Book (HF5415.332.Y66 B47 2011 ) and other locations
International corporate brand management evaluating standardized corporate branding across countries
Meierer, Markus. SpringerLink (Online service)
Diss.-- University of Trier, 2010. ; Wiesbaden : Gabler Verlag 2011
Retail marketing and branding a definitive guide to maximizing ROI
Perrey, Jesko. Spillecke, Dennis.; ebrary, Inc.
Chichester, West Sussex : Wiley 2011
Online Access restricted to another campus
Destination brands managing place reputation
Morgan, Nigel. Pritchard, Annette.; Pride, Roger.; ScienceDirect (Online service)
Oxford : Butterworth-Heinemann 2011
Storytelling branding in practice
Fog, Klaus. SpringerLink (Online service)
Berlin : Springer 2010
Branded : branding in sport business
Lee, Jason W.
Durham, N.C. : Carolina Academic Press 2010
Check Availability at UM Duluth Martin Library Book (GV716 .B75 2010 )
User generated branding integrating user generated content into brand management
Arnhold, Ulrike. SpringerLink (Online service)
Diss.-- University of Bremen, 2010. ; Wiesbaden : Gabler 2010
Branding by blogging : build your brand identity and online presence to the maximum using the power of blogs.
Lexington, KY : KMSPublishing 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1255 .B636 2010 )
Designing brand identity : an essential guide for the whole branding team
Alina Wheeler ebrary, Inc.
Hoboken, N.J. : John Wiley & Sons 2009
Check Availability at UM DULUTH Martin Library Book ( HD69.B7 W44 2009 )
Brands and branding
Clifton, Rita.; Ahmad, Sameena.
New York : Bloomberg Press 2009
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The 10Ks of personal branding : create a better you
Mobray, Kaplan.
Bloomington, IN : IUniverse, Inc. 2009
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Contemporary research in e-branding
Bandyopadhyay, Subir, 1958-
Hershey, PA : Information Science Reference 2009
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .C665 2009 )
Handbook on tourism destination branding.
Anholt, Simon.; World Tourism Organization.; European Travel Commission.
Madrid : World Tourism Organization 2009
Check Availability at UM Duluth Martin Library Book (G 155 .A1 H36 2009 )
OBD, obsessive branding disorder : the business of illusion and the illusion of business.
Conley, Lucas.
New York : PublicAffairs 2008
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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo. Schultz, Majken.; ebrary, Inc.
San Francisco : Jossey-Bass 2008
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Store presentation & design no. 2 : branding the store
Pegler, Martin M.
New York : Visual Reference Publications 2007
Check Availability at UM Duluth Martin Library REF (NK2195.S89 P45 2007 )
Designing magazines : inside periodical design, redesign, and branding
Rothstein, Jandos.
New York : Allworth Press 2007
Check Availability at UM TC Magrath Library (Quarto Z246 .D485 2007 ) and other locations
Luxury fashion branding : trends, tactics, techniques
Okonkwo, Uché.
Basingstoke : Palgrave Macmillan 2007
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c/id : visual identity and branding for the arts
King, Emily. Hyland, Angus.
London : Laurence King 2006
Check Availability at UM Duluth Martin Library Book (N490 .K564 2006 )
Branding for nonprofits : developing identity with integrity
Holland, DK.
New York : Allworth Press 2006
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Branding a store : how to build successful retail brands in a changing marketplace
Floor, Ko.
London ; Philadelphia : Kogan Page 2006
Check Availability at UM Duluth Martin Library Book (HD69.B7 F58 2006 )
4. Consumer BehaviorNext Section
Consumer Behavior 2019-2020
Richard K Miller (Richard Kendall), 1946- Kelli D Washington; Richard K. Miller & Associates
Miramar, FL : Richard K Miller & Associates 2019
Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal, 1957-
Cham, Switzerland : Palgrave Macmillan 2019
The Psychology of Financial Consumer Behavior
Dominika Maison
Cham, Switzerland : Springer 2019
Consumer behavior over the life course : research frontiers and new directions
George P. Moschis 1944-
Cham, Switzerland : Springer 2019
Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference
Eurasia Business and Economics Society. Conference 2017 : Budapest, Hungary) Mehmet Huseyin
Bilgin; Hakan Danis; Ender Demir; Ugur Can Cham : Springer 2018
Advanced Consumer Behavior
Michael R. Solomon
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Psychological Ownership and Consumer Behavior
Joann Peck; Suzanne B Shu
Cham, Switzerland : Springer 2018
CB : consumer behavior : student edition 8
Barry J. Babin Eric G. Harris
Boston, MA : Cengage Learning 2018
Check Availability at UM DULUTH Martin Library Book ( HF5415.32 .B33 2018 )
Consumer behavior 2017-2018
Richard K Miller (Richard Kendall), 1946- Kelli D. Washington; Richard K. Miller & Associates,
Loganville, GA : Richard K Miller & Associates 2017
Mobile marketing channel : online consumer behavior
Mahmud Akhter Shareef 1966- Yogesh Kumar Dwivedi; Vinod Kumar 1943-
Cham : Springer 2016
Understanding consumer financial behavior : money management in an age of financial illiteracy
W. Fred van Raaij
New York, NY : Palgrave Macmillan 2016
Perspectives on consumer choice : from behavior to action, from action to agency
G. R Foxall
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan 2016
Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability
Pável Reyes Mercado
London : Palgrave Macmillan 2016
Check Availability at TC Magrath Library General Collection (HF5845 .E28 2015 )
Online Access
Store design and visual merchandising : creating store space that encourages buying
Claus Ebster
New York, New York : Business Expert Press 2015
Check Availability at UM DULUTH Martin Library Book (HF5845 .E28 2015 )
International consumer behavior in the 21st Century : impact on marketing strategy development
A. Coskun Samli
New York, NY : Springer 2013
Consumer demographics and behaviour markets are people
Martins, Jo M. Yusuf, Farhat.; Swanson, David A. (David Arthur), 1946-; SpringerLink (Online service)
Dordrecht ; New York : Springer 2012
Online consumer behavior : theory and research in social media, advertising, and e-tail
Close, Angeline.
New York : Routledge 2012
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The end of business as usual : rewire the way you work to succeed in the consumer revolution
Solis, Brian.
Hoboken, N.J. : John Wiley & Sons 2012
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Technology and consumption understanding consumer choices and behaviors
Dholakia, Ruby Roy. SpringerLink (Online service)
New York ; London : Springer 2012
Using technology to sell tactics to ratchet up results
London, Jonathan. Lucas, Martin.; SpringerLink (Online service)
[S.l.] : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag New York 2012
Precision marketing maximizing revenue through relevance
Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc
L
ondon : Kogan Page 2012
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Consumer knowledge and financial decisions lifespan perspectives
Lamdin, Douglas J.; SpringerLink (Online service)
New York, NY : Springer Science+Business Media, LLC 2012
The effects of cause-related marketing on customers' attitudes and buying behavior
Steckstor, Denise. SpringerLink (Online service)
Diss.-- Technische Universität München, 2011. ; Wiesbaden : Gabler Verlag 2012
Priceless : the myth of fair value (and how to take advantage of it)
Poundstone, William.
New York : Hill & Wang 2011
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Lindström, Martin, 1970-
New York : Crown Business 2011
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Cracking the code leveraging consumer psychology to drive profitability
Posavac, Steven S., 1969-; Society for Consumer Psychology.; ebrary, Inc.
Armonk, N.Y. : M.E. Sharpe 2011
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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
Saad, Gad.
Amherst, N.Y. : Prometheus Books 2011
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Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)
Goldfayn, Alex L.
Dallas, Tex. : Benbella Books 2011
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Unthinking : the surprising forces behind what we buy
Beckwith, Harry, 1949-
New York : Business Plus 2011
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Consumer insights : findings from behavioral research
Alba, Joseph W. editor
Cambridge, Mass. : Marketing Science Institute 2011x
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Neuromarketing exploring the brain of the consumer
Żurawicki, Leon. SpringerLink (Online service)
Berlin ; London : Springer 2010
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Online Access
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping
Graves, Philip.
Boston : Nicholas Brealey 2010
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, 1943-
Los Angeles : SAGE 2010
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The trend forecaster's handbook
Raymond, Martin, 1961-
London : Laurence King 2010
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The buying brain secrets of selling to the subconscious mind
Pradeep, A. K., 1963- ebrary, Inc.
Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor] 2010
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Ecological intelligence : the hidden impacts of what we buy
Goleman, Daniel.
New York : Broadway Books 2010
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Shopping 3.0 shopping, the Internet or both?
Molenaar, Cor. ebrary, Inc.
Farnham ; Burlington, VT : Ashgate Pub. 2010
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The psychology of marketing cross-cultural perspectives
Raab, Gerhard.; ebrary, Inc.
Burlington, VT : Gower 2010
Check Availability at UM Duluth Martin Library Book (HF5415 .P734 2010 ) and other locations
5. Content MarketingNext Section
Effective SEO and content marketing the ultimate guide for maximizing free web traffic
Nicholas Papagiannis
Indianapolis : Wiley 2020
The content marketing handbook : how to double the results of your marketing campaigns
Robert W Bly
Irvine, California : Entrepreneur Media, Inc. 2020
Data-driven marketing content : a practical guide
Lee Wilson
Bingley, UK : Emerald Group Publishing 2019
Check Availability at UM DULUTH Martin Library Book (HF5415.2 .W55 2019 )
Social media marketing : strategies in utilizing consumer-generated content
Emi Moriuchi
New York : Business Expert Press 2019
Check Availability at UM DULUTH Martin Library Book (HF5415.2 .W55 2019 )
They ask, you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer
Marcus Sheridan
Hoboken, New Jersey : John Wiley & Sons, Inc. 2019]
Check Availability at UM DULUTH Martin Library Book (HF5415 .S44124 2019 )
Straight talk about public relations : new strategies on social media and content marketing
Robert Wynne
Palmyra, VA : Maven House Press 2019]
Check Availability at UM DULUTH Martin Library Book (HD59 .W97 2019 )
Learning Integrated Content Marketing
Brian Honigman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2019
Content Marketing: Getting Your Content Published
Andrea Holland
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Content Marketing: How to Podcast
Martin Waxman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Content chemistry : the illustrated handbook for content marketing
Andy Crestodina
Chicago : Orbit Media Studios 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C74 2018 )
Inbound content : a step-by-step guide to doing content marketing the inbound way
Justin Champion 1986-
Hoboken : Wiley 2018
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Rule of thirds
Neil Wilkins
Bristol? : Neil Wilkins 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W55 2018 )
Content, the atomic particle of marketing : the definitive guide to content marketing strategy
Rebecca Lieb Jaimy Szymanski
New York : Kogan Page Ltd 2017
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Content Marketing: Videos
Luan Wise
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2017
Content Marketing: Social Media
Luan Wise
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2017
Content Marketing: ROI
Brian Honigman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2017
Powering content : building a nonstop content marketing machine
Laura Busche
Sebastopol, CA : O'Reilly 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.13 .B87 2017 )
Content marketing : social media content marketing
K. L. Hammond
Place of publication not identified : K. L. Hammond 2016
Check Availability at UM DULUTH Martin Library Book (HF5414 .H36 2016 )
Master content marketing : a simple strategy to cure the blank page blues and attract a profitable audience
Pamela Wilson
Nashville, TN : Big Brand Books 2016
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Valuable content marketing : how to make quality content your key to success
Sonja Jefferson Sharon Tanton
London ; Philadelphia : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5415 .J42 2015 )
Digital relevance : developing marketing content and strategies that drive results
Ardath Albee
New York, NY : Palgrave Macmillan 2015
Practical Sitecore 8 configuration and strategy : a user guide for Sitecore's content and marketing capabilities
Phillip Wicklund
Berkeley, CA : Apress 2015
Content Marketing: Newsletters
C.C Chapman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing: Slides
Dayna Rothman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing: Photos
C.C. Chapman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing Foundations
Dayna Rothman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing: How to Podcast
C.C Chapman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing: Staying Relevant
Dayna Rothman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Content Marketing: Newsletters
C.C Chapman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
Pam Didner
New York : McGraw-Hill 2015
Check Availability at UM DULUTH Martin Library Book (HF5415 .D4875 2015 )
6. Creative Advertising & MarketingNext Section
Advertising creative : strategy, copy, design
Tom Altstiel Jean Grow
Los Angeles : SAGE 2017
Check Availability at UM DULUTH Martin Library Book (HF5823 .A758 2017 )
Nontraditional media in marketing and advertising
Robyn Blakeman 1958-
Thousand Oaks, California : SAGE Publications 2014], 2014
Check Availability at UM DULUTH Martin Library Book (HF5415 .B455697 2014 ) and other locations
Advertising creative : strategy, copy, design
Tom Altstiel Jean Grow
Thousand Oaks, California : SAGE Publications 2013
Check Availability at UM DULUTH Martin Library Book (HF5823 .A758 2013 ) and other locations
Hidden persuasion : 33 psychological influence techniques in advertising
Marc Andrews 1978- Mattheis Lars van Leeuwen 1980-; Rickert Bart van Baaren 1975-
Amsterdam : Bis 2013
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Strategic thinking for advertising creatives
Alice Kavounas Taylor
London, United Kingdom : Laurence King Publishing 2013
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Contextual pricing : the death of list price and the new market reality
Docters, Robert G.
New York : McGraw-Hill 2012
Check Availability at UM Duluth Martin Library Book (HF5416.5 .C66 2012 )
Visual marketing 99 proven ways for small businesses to market with images and design
Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5415.13 .L343 2011 ) and other locations
7. Direct MarketingNext Section
No B.S. direct marketing for non-direct marketing businesses : the ultimate no holds barred kick butt take no prisoners guide to extraordinary growth & profits
Dan S. Kennedy 1954-
Irvine, California : Entrepreneur Media, Inc. 2018
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Marketing direct : breaking through the clutter
Dudley W. Stevenson
San Bernardino, CA : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.126 .S748 2015 )
How to get a meeting with anyone : the untapped selling power of contact marketing
Stu Heinecke
Dallas, Texas : BenBella Books, Inc. 2016
Check Availability at UM Duluth Martin Library Book (HF5438.4 .H45 2016 )
Direct marketing doesn't have to make sense, it just has to make money
Robert C. Hacker
Philadelphia, PA : Direct Marketing IQ 2014
Check Availability at UM Duluth Martin Library Book (HF5415.126 .H335 2014 )
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing
Odden, Lee.
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )
Direct marketing strategies
Dobkin, Jeffrey.
Merion Station, PA : Danielle Adams Pub. 2009
Check Availability at UM Duluth Martin Library Book (HF5415.126 .D635 2009 )
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
Williams, Alison. Mullin, Roddy.
London ; Philadelphia : Kogan Page 2009
Check Availability at UM Duluth Martin Library Book (HF5415.126 .W55 2009 )
Outrageous advertising that's outrageously successful
Glazer, Bill. Kennedy, Dan S., 1954-
New York : Glazer-Kennedy Publishing 2009
Check Availability at UM Duluth Martin Library Book (HF 5837 .G53 2009 )
Raising more money with newsletters than you ever thought possible
Ahern, Tom.
Medfield, MA : Emerson & Church Publishers 2009
Check Availability at UM Duluth Martin Library Book (HV41.2 .A44 2009 )
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
Stone, Bob, 1918-2007. Jacobs, Ron, 1948-
New York : McGraw-Hill 2008
Check Availability at UM Duluth Martin Library Book (HF5415.126 .S757 2008 )
How to write successful fundraising letters
Warwick, Mal.
San Francisco, CA : Jossey-Bass 2008
Check Availability at UM Duluth Martin Library Book (HV41.2 .W378 2008 )
Be a recruiting superstar the fast track to network marketing millions
Christensen, Mary, 1951- ebrary, Inc.
New York : American Management Association 2008
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International direct marketing principles, best practices, marketing facts
Krafft, Manfred.; SpringerLink (Online service)
Berlin ; New York : Springer 2007
No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses
Kennedy, Dan S., 1954-
[Irvine, Calif.] : Entrepreneur Press 2006
Check Availability at UM Duluth Martin Library Book (HF5415.126 .K46 2006 )
The hard sell : an ethnographic study of the direct selling industry
Bone, John, 1957-
Aldershot, Hampshire, England ; Burlington, VT : Ashgate 2006
Check Availability at UM Duluth Martin Library Book (HF5438.25 .B647 2006 ) and other locations
The complete guide to direct marketing
Meisner, Chet. ebrary, Inc.
Chicago : Kaplan Pub. 2006
Check Availability at UM Duluth Martin Library Book (HF5415.126 .M44 2006 ) and other locations
The ultimate marketing plan : find your hook, communicate your message, mark your mark
Kennedy, Dan S., 1954-
Avon, Mass. : Adams Business 2006
Check Availability at UM Duluth Martin Library Book (HF5415.1 .K37 2006 ) and other locations
Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result
Lautenslager, Al.
Irvine, CA : Entrepreneur Press 2005
Check Availability at UM Duluth Martin Library Book (HF5415.126 .L37 2005 )
Contemporary direct marketing
Spiller, Lisa. Baier, Martin.
Upper Saddle River, N.J. : Pearson Prentice Hall 2005
Check Availability at UM Duluth Martin Library REF (HF5415.126 .S65 2005 )
8. Facebook MarketingNext Section
Marketing on Facebook
Megan Adams
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2019
Social media marketing : secret step-by-step strategies for marketing and advertising your business to millions on Facebook, Instagram, YouTube and Twitter, while branding yourself or your business as an influencer in 2019 and beyond
Gary Clyne
Place of publication not identified : Gary Clyne 2019
Check Availability at UM Duluth Martin Library Book (HF5414 .C59 2019 )
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM Duluth Martin Library Book (HF6146.I58 G73 2018 )
Marketing on Facebook: Groups
Kristy Dalton
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Marketing on Facebook: Managing a Company Page
Kristy Dalton
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Facebook marketing for dummies
Stephanie Diamond John Haydon
Hoboken, NJ : John Wiley & Sons, Inc. 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .D86 2018 )
Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn
J. Wolf
Middletown, DE : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 W654 2015 )
Social Media Marketing with Facebook and Twitter
Anne-Marie Concepción
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
See also Social Media Marketing: Strategy and Optimization 2020
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Craig Dempster John Lee 1974-
Hoboken, New Jersey : John Wiley & Sons, Inc. 2015
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .D457 2015 )
Facebook marketing for small business : easy strategies to engage your Facebook community
Arnel Leyva Law, Natalie, Berkeley,
CA : Tycho Press 2015
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .L493 2015 )
9. Email MarketingNext Section
Email Marketing: Drip Campaigns
Sam Dey
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2019
See also: Email Marketing: Strategy and Optimization 2020
Email marketing 501 : advanced analytics for nonprofits & small businesses
Connie Reichelsdorfer
Vancouver : Connie Reichelsdorfer 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R45 2018 )
Entrepreneur magazine's ultimate guide to email marketing for business : produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators
Susan Gunelius
Irvine, California : Entrepreneur Media, Inc. 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .G864 2018)
Email marketing in a digital world : the basics and beyond
Richard Hanna Scott D. Swain; Jason Smith (Founder of OHO Interactive), New York, NY : Business Expert Press 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H357 2016 )
Managing Email Marketing Lists and Campaigns
Megan Adams
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2016
How to win at B2B email marketing
Adam Q. Holden-Bache
United States? : Published by Adam Q. Holden-Bache 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.1263 .H65 2015 )
Optimizing Marketing Emails
Michael Duquet
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2016
Email marketing rules : how to wear a white hat, shoot straight, and win hearts
Chad White
United States : publisher not identified, 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W45 2013 )
The rebel's guide to email marketing : grow your list, break the rules, and win
Waldow, D. J. Falls, Jason.
Indianapolis, Indiana : 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .W36 2012 )
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B633 2012 )
QR codes & mobile marketing for the small business owner : how to quantify your existing customer base and market to them directly using email and SMS texting
Weir, Michael.
United States : M. Weir 2010
Check Availability at UM Duluth Martin Library Book (HF5416 .W457 2010 )
The Constant Contact guide to email marketing
Groves, Eric (Eric S.) Constant Contact, Inc.
Hoboken, N.J. : Wiley 2009
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G76 2009 )
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level
Baggott, Chris.
Hoboken, N.J. : John Wiley & Sons 2007
Check Availability at UM Duluth Martin Library Book(HF5415.1265 .B29 2007 )
Total email marketing : maximizing your results from integrated e-marketing
Chaffey, Dave, 1963-
Oxford ; Burlington, MA : Butterworth-Heinemann 2007
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .C46 2007 )
Advanced email marketing : using email to achieve sales and marketing goals
Sterne, Jim, 1955-
Emeryville : Lyris 2003
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S7416 2003 )
Total email marketing
Chaffey, Dave, 1963- NetLibrary, Inc.
Oxford ; Boston : Butterworth-Heinemann 2003
Effective email marketing the complete guide to creating successful campaigns
Lewis, Herschell Gordon, 1926- NetLibrary, Inc.
New York : AMACOM 2002
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .L482 2002)
Online Access
10. Google AdWordsNext Section
Ultimate guide to Google AdWords
Perry S. Marshall Bryan Todd; Mike Rhodes 1970-
Irvine, California : Entrepreneur Media, Inc. 2017
Check Availability at UM DULUTH Martin Library Book (HF6146.I58 M36 2017 )
Learning Google AdWords and Google Analytics
Benjamin Mangold Loves Data.
Sydney, Australia : Loves Data 2015
Check Availability at UM DULUTH Martin Library Book (HF6146.I58 G318 2015 )
The Google AdWords survival guide : How to keep your head above water, outsmart your competitors, prevent bleeding budget and grow your local business with Google AdWords
Steve Teneriello
Amesbury, MA : Anchor House Media 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .T432 2015 )
Ultimate guide to pay-per-click advertising
Richard Stokes 1971-
Irvine, CA : Entrepreneur Press 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S753 2014 )
Google AdWords. Part 1-2, Student manual
Robert Carver Alex Tong; Catherine M. Albano; Logical Operations Inc.,
Rochester, NY : Logical Operations 2014
Google AdWords for dummies
Jacobson, Howie. McDonald, Kristie.; McDonald, Joel.
Hoboken, NJ : Wiley Pub., Inc 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .J33 2012 )
Outsmarting Google
Bailyn, Evan. Bailyn, Brad.
Indianapolis, Ind. : Que 2011
Check Availability at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )
Sams teach yourself Google Places in 10 minutes
Smith, Bud E.
Indianapolis, Ind. : Sams Pub. 2011
Check Availability at UM Duluth Martin Library Book (HF54.56 .S65 2011 )
11. Google AnalyticsNext Section
Introduction to Google Analytics : a guide for absolute beginners
Todd Kelsey Brandon Lyon
New York : Apress 2017
Google Analytics Essential Training
Corey Koberg
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Online Access (Need student login information)
Practical Google Analytics and Google Tag Manager for developers
Jonathan Weber LunaMetrics,
New York, New York : Apress 2015
Google Analytics integrations
Daniel Waisberg Deepak Aujla
Indianapolis, IN : John Wiley & Sons, Inc. 2015
Google analytics demystified : a hands-on approach
Joel J. Davis 1950- Danna L Givot
Joel J. Davis printed on-demand 2015
Check Availability at UM DULUTH Martin Library Book (ZA4234.G64 D383 2015 )
Google BigQuery analytics
Jordan Tigani Siddartha Naidu
Indianapolis, IN : Wiley 2014
Check Availability at UM DULUTH Martin Library Book (QA76.9.D37 T54 2014 )
Advanced Web metrics with Google Analytics, third edition
Clifton, Brian, 1969-
Indianapolis, Ind. : John Wiley & Sons 2012
Google Analytics, third edition
Ledford, Jerri L. Teixeira, Joe; Tyler, Mary E., 1970-; Meister, Todd
Indianapolis, Ind. : Wiley Pub. 2010
12. Instagram MarketingNext Section
Facebook, Twitter, and Instagram for seniors
Marsha Collier
Hoboken, NJ : For dummies, a Wiley brand 2019
Check Availability at UM Duluth Martin Library Book (HM743.F33 C65 2019 )
Instagram power : build your brand and reach more customers with visual influence
Jason Miles 1970-
New York : McGraw -Hill Education 2019
Advertising on Instagram
Anson Alexander
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2019
Social media marketing : secret step-by-step strategies for marketing and advertising your business to millions on Facebook, Instagram, YouTube and Twitter, while branding yourself or your business as an influencer in 2019 and beyond
Gary Clyne
Place of publication not identified : Gary Clyne 2019
Check Availability at UM Duluth Martin Library Book (HF5414 .C59 2019 )
Instagram influencer marketing secrets 2019
Robb Taroni
2019
Check Availability at UM Duluth Martin Library Book ( HF5414.T37 2019).
Learning Instagram
Garrick Chow
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Marketing on Instagram
Anson Alexander
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Instagram for business for dummies
Jennifer H. Herman 1979- Eric Butow; Corey Walker
Hoboken, NJ : For Dummies 2018
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM Duluth Martin Library Book (HF6146.I58 G73 2018 )
Ultimate guide to Instagram for business
Kim Walsh-Phillips
Irvine, California : Entrepreneur Press 2017
Check Availability at UM Duluth Martin Library Book (TR267.5.I57 W35 2017 )
Advertising on Instagram
Anson Alexander
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Instagram secrets : the underground playbook to grow your following fast, driving massive traffic & generating predictable profits
Jeremy McGilvrey
Place of publication not identified : publisher not identified 2017
Check Availability at UM Duluth Martin Library Book (TR267.5.I57 .M34 2017 )
Learn Instagram
Garrick Chow
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Instagram for Business (2016)
Anson Alexander
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2016
Social media : strategies to mastering Your brand, Facebook, Instagram, Twitter, Snapchat
David Kelly
Place of publication not identified : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .K3925 2016 )
The key to making money on Instagram : how I make hundreds per post
Dave Wells
United States? : Published by EarnWriting.com 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .W445 2016 )
Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn
J. Wolf
Middletown, DE : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 W654 2015 )
Social Media Marketing for Small Business
Martin Waxman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
13. Intergrated MarketingNext Section
Digital marketing strategy : an integrated approach to online marketing
Simon Kingsnorth
London ; Philadelphia, PA : Kogan Page 2016
Check Availability at UM Duluth Martin Library Book (HF5548.32 .K566 2016 )
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn, 1958-
Lanham, Md. : Rowman & Littlefield Publishers 2015
Check Availability at UM Duluth Martin Library Book (HF5415.123 .B557 2015 ) and other locations
The executor of integrated marketing communications strategy : marcom manager's working model
Kwang-Yong Shin
Berlin ; New York : Springer 2013
Marketing in the round : how to develop an integrated marketing campaign in the digital era
Dietrich, Gini. Livingston, Geoff.
Indianapolis, Ind. : Que 2012
Check Availability at UM Duluth Martin Library Book (HF5415 .D4882 2012 ) and other locations
The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven.; Jones, Susan K., 1949-
Chicago, IL : Racom Communications 2009
Check Availability at UM Duluth Martin Library Book (HF5415.123 .I53 2009 )
Strategic integrated marketing communication : theory and practice
Percy, Larry.
Amsterdam ; Boston : Butterworth-Heinemann 2008
Check Availability at UM Duluth Martin Library Book (HF5415.123 .P475 2008 )
Destination marketing : an integrated marketing communication approach
Pike, Steven.
Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann 2008
Check Availability at UM Duluth Martin Library Book (G155.A1 P54 2008 ) and other locations
Marketing campaign development : what marketing executives need to know about architecting global integrated marketing campaigns
Gospe, Mike.
Cupertino, CA : Happy About 2008
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Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A.
Mason, Ohio : Thomson South-Western 2003
Check Availability at UM Duluth Martin Library Book (HF5415.123 .S54 2003 )
IMC : an integrated marketing communications exercise
Jakacki, Bernard C.
Cincinnati, Ohio : South-Western College Pub. 2001
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip.
Thousand Oaks, Calif. : Sage Publications c1999
Check Availability at UM Duluth Martin Library Book (HF5813.U6 A635 1999 ) and other locations
Advertising and promotion : an integrated marketing communications perspective
Belch, George E. (George Eugene) Belch, Michael A.
Boston, Mass : Irwin/McGraw-Hill c1998
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14. LinkedIn Marketing Next Section
Digital Marketing Trends
Martin Waxman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2020
Marketing on LinkedIn
Marcus Murphy
lynda.com (now LinkedinLearning) [how to log in] [how to log in] Carpenteria, CA 2019
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM Duluth Martin Library Book (HF6146.I58 G73 2018 )
LinkedIn Video Marketing for Personal and Brand Pages
Goldie Chan
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
B2B Marketing on LinkedIn
Viveka von Rosen
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn
J. Wolf
Middletown, DE : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 W654 2015 )
15. Local AdvertisingNext Section
Selling local advertising
Whitacre, Claude.
CreateSpace 2013
Check Availability at UM Duluth Martin Library Book (HF5823 .W4572 2013)
Local online marketing
Whitacre, Claude.
CreateSpace 2013
Check Availability at UM Duluth Martin Library Book ( HF6146.I58 W4472 2013 )
The art of local advertising : proven strategies for keeping customers loyal in today's competitive marketplace
Gorrell, Connie.
CreateSpace 2011
Check Availability at UM Duluth Martin Library Book ( HF5823 .G6233 2011)
Local search marketing for business : a how- to
Moraes, Sarah.
Phoenix, AZ : VM Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M663 2011 )
Local online advertising for dummies
Cunningham, Court. Brown, Stephanie, 1963-
Hoboken, NJ : Wiley 2010
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ADvice by John Boggs : common sense stories of local advertising and sales
Boggs, John.
New York, NY : Iuniverse, Inc. 2009
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Why she buys : the new strategy for reaching the world's most powerful consumers
Brennan, Bridget.
New York : Crown Business 2009
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The 33 ruthless rules of local advertising
Corbett, Michael, 1942- Stilli, Dave.
New York, N.Y. : SummitView Publishing 2008
Check Availability at UM Duluth Martin Library Book (HF5823 .C673 2008 )
16. Logos and Logo DesignNext Section
The elements of logo design : design thinking, branding, making marks
Alex White (Alex W.),
New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc. 2017
Check Availability at UM DULUTH Martin Library Book (NC1002.L63 W45 2017 )
Logo design
Julius Wiededmann
Köln : Taschen 2015
Check Availability at UM DULUTH Martin Library Book (NC1002.L63 L643 2015 )
The logo design toolbox : time-saving templates for graphic design
Alexander Tibelius
Berlin : Gestalten 2013
Check Availability at UM DULUTH Martin Library Book (NC1002.L63 T43 2013 )
Essential elements for brand identity : 100 principles for designing logos and building brands
Kevin Budelmann Yang Kim 1968-; Curt Wozniak; Kevin Budelmann
Gloucester, Mass. : Rockport ; Hove : RotoVision distributor 2013
Check Availability at UM DULUTH Martin Library Book (NC1002.L63 B83 2013 )
The logo brainstorm book : a comprehensive guide for exploring design directions
Jim Krause 1962-
Cincinnati, Ohio : HOW Books 2012
Check Availability at UM DULUTH Martin Library Book (NC1002.L63 K73 2012 ) and other locations
Logo design love : a guide to creating iconic brand identities
Airey, David.
Berkeley, CA : New Riders 2010
Check Availability at UM DULUTH Martin Library Book (NC 1002 .L63 A38 2010 )
17. Market SegmentationNext Section
Making work more equal a new labour market segmentation approach
Damian Grimshaw; Colette Fagan; Gail Hebson; Isabel Tavora; Jill Rubery
Manchester, England : Manchester University Press 2017
Check Availability at TC Wilson Library General Collection (HD5706 .M35 2017 )
Online Access
Why marketing to women doesn't work : using market segmentation to understand consumer needs
Jenny Darroch Basingstoke,
Hampshire ; New York, NY : Palgrave Macmillan 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.332.W66 D37 2014 )
Ethnic marketing : culturally sensitive theory and practice
Guilherme D. Pires John L. Stanton
Abingdon, Oxon ; New York, NY : Routledge 2015
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Guerrilla marketing to baby boomers
Jay Conrad Levinson Kristi Carter Smith
Lexington, KY : CreateSpace 2014
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Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm Christie Garton
New York : AMACOM 2013
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Market segmentation : how to do it and how to profit from it
Malcolm McDonald Ian Dunbar 1951- Chichester : John Wiley & Sons 2012
Check Availability at UM Duluth Martin Library Book (HF5415.127 .M398 2012 )
18. Marketing ResearchNext Section
Marketing scales handbook : multi-item measures for consumer insight research. Volume 8
Gordon C. Bruner 1954- EBSCOhost.
Forth Worth, Texas, USA : GCBII Productions, LLC 2015
Sensory marketing : theoretical and empirical grounds
Bertil Hultén 1949-
New York, NY : Routledge, Taylor & Francis Group 2015
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Minority marketing : research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress
Minority Marketing Conference (1993 : Long Beach, Miss.) Robert L. King
Cham : Springer 2015
R for marketing research and analytics
Chris Chapman Elea McDonnell Feit
Cham : Springer 2015
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research
Darren Bridger
London ; Philadelphia : Kogan Page 2015
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Marketing analytics : a practical guide to real marketing science
Mike Grigsby
London : Philadelphia : Kogan Page 2015
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Marko Sarstedt Erik Mooi
Berlin : Springer 2014
Data crush : how the information tidal wave is driving new business opportunities
Christopher Surdak
New York : American Management Association 2014
Check Availability at UM DULUTH Martin Library Book (HD30.2 .S87 2014 )
Technology, business and the market : from R. and D. to desirable products
John Sheldrake 1944-
Farnham, Surrey, England ; Burlington, VT : Gower Pub. 2014
Qualitative consumer & marketing research
Russell W Belk Eileen Fischer 1959-; Robert V. Kozinets 1964-
London : SAGE 2013
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Marketing research : tools & techniques
Nigel Bradley 1958-
Oxford : Oxford University Press 2013
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Market research in practice : how to get greater insight from your market
Paul N Hague Nick Hague 1974-; Carol-Ann Morgan 1958-
London : Kogan Page 2013
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Quantitative marketing and marketing management marketing models and methods in theory and practice
Diamantopoulos, A. (Adamantios); Fritz, Wolfgang, Dipl.-Kfm.; Hildebrandt, Lutz.; Bauer, András.; SpringerLink (Online service)
Wiesbaden : Springer Gabler 2012
Social media analytics : effective tools for building, intrepreting, and using metrics
Sponder, Marshall.
New York : McGraw-Hill 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S66 2012 )
Developing new products and services : learning, differentiation and innovation
G. Lawrence Sanders Ronald J Huefner
New York : Business Expert Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415.153 .S24 2011 )
Marketing research with SAS Enterprise guide
Kristof Coussement Nathalie Demoulin; Karine Charry
Farnham, Surrey, England : Gower Pub. ; Burlington, VT : Ashgate Pub. 2011
Check Availability at UM Duluth Martin Library Book (HF5415.2 .C645 2011 )
Pulse : the new science of harnessing Internet buzz to track threats and opportunities
Hubbard, Douglas W., 1962-
Hoboken, N.J. : Wiley 2011
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Consumer insights : findings from behavioral research
Alba, Joseph W. editor
Cambridge, Mass. : Marketing Science Institute 2011
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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
Armonk, N.Y. : M.E. Sharpe 2010
Check Availability at UM Duluth Martin Library Book (HF5415 .H869 2010 )
Sensory marketing : research on the sensuality of products
Aradhna Krishna
New York : Routledge 2010
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Essentials of marketing research
William G Zikmund Barry J Babin
Mason, Ohio : South-Western/CENGAGE Learning 2010
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Marketing metrics : the definitive guide to measuring marketing performance
Farris, Paul.
Upper Saddle River, N.J. : FT Press 2010
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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping
Graves, Philip.
Boston : Nicholas Brealey 2010
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Customer satisfaction evaluation methods for measuring and implementing service quality
Grigoroudis, Evangelos. Siskos, Yannis.; SpringerLink (Online service)
New York : Springer 2010
19. Marketing Small BusinessNext Section
Marketing in small businesses
Brian Kenny Karen Dyson
London : Routledge 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.13 .K46 2016 )
Get scrappy : smarter digital marketing for businesses big and small
Nick Westergaard
New York, NY : AMACOM, American Management Association 2016
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Facebook marketing for small business : easy strategies to engage your Facebook community
Arnel Leyva Law, Natalie,
Berkeley, CA : Tycho Press 2015
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Facebook : marketing strategies for small business : a comprehensive guide to help your business reach new heights
Mark Ciju Erdal Gul
Place of publication not identified : Printed by CreateSpace 2014
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101 video marketing tips and strategies : for small businesses
Lasse Rouhiainen
United States : CreateSpace 2013
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The Facebook Guide to Small Business Marketing
Ramon Ray
Chichester : Wiley 2013
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Small Business Marketing : Your Ultimate Guide
Jimmy Nicholas
Waterford, Conn. : JE2000, LLC 2013
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The small business online marketing handbook : converting online conversations to offline sales
Annie Tsai 1979-
Hoboken, New Jersey : Wiley 2013
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Small business marketing kit for dummies
Schenck, Barbara Findlay.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012
Check Availability at UM Duluth Martin Library Book (HF5823 .S34 2012 )
Visual marketing 99 proven ways for small businesses to market with images and design
Langton, David, 1961- Campbell, Anita, 1956-; ebrary, Inc.
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5415.13 .L343 2011 ) and other locations
Mobile marketing : 101 inexpensive & profitable ideas for small business
Mitchell Cogert
Charleston, S.C. : CreateSpace 2011
Check Availability at UM Duluth Martin Library Book (HF5416 .C64 2011 )
Marketing for solos : the ultimate how-to guide for marketing your one person small business successfully
Jeanna Pool
Denver, Colorado : 3 Bar Press 2011
Check Availability at UM Duluth Martin Library Book(HF5415.1 .P52 2011 )
Duct tape marketing : the world's most practical small business marketing guide
John Jantsch
Nashville : Thomas Nelson 2011
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Creating a successful marketing strategy for your small new business
Stanley F Stasch
Santa Barbara, Calif. : Praeger/ABC-CLIO 2010
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Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities
Teresa Hennig 1958-; Arvin Meyer; Armen Stein
Indianapolis, IN : Wiley Pub. 2010
Empowered : unleash your employees, energize your customers, transform your business
Bernoff, Josh. Schadler, Ted.
Boston, Mass. : Harvard Business Press 2010
Check Availability at UM Duluth Martin Library Book (HD45 .B412 2010 )
Low-cost marketing strategies for bars and restaurants
Best, Tina.
[Lexington, KY] : Butler Pub. Group 2010
Check Availability at UM Duluth Martin Library Book(HF6161.R4 B47 2010 )
20. Mobile MarketingNext Section
Mobile marketing management : case studies from successful practices
Hongbing Hua
New York, NY : Routledge 2019
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H83 2019)
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Daniel Rowles
London ; New York : Kogan Page 2017
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Social media and mobile marketing strategy
Randi Priluck
Oxford ; New York : Oxford University Press 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R69 2017 )
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
David Meerman Scott
Hoboken, New Jersey : John Wiley & Sons, Inc. 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S393 2017 )
Mobile marketing channel : online consumer behavior
Mahmud Akhter Shareef 1966- Yogesh Kumar Dwivedi; Vinod Kumar 1943-
Cham : Springer 2016
Mobile marketing magic
Christopher J Sewell
Lexington, Kentucky : CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S483 2014 )
Mobile marketing : strategies for mobile consultants to build a profitable local marketing business
Charles Brocato Jay Fairbrother
Lexington, Kentucky : CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B747 2014 )
Mobile magic : the Saatchi & Saatchi guide to mobile marketing
Tom Eslinger
Hoboken, New Jersey : John Wiley & Sons, Inc. 2014
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Daniel Rowles
London ; Philadelphia : Kogan Page 2014
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The mobile commerce revolution : how to capitalize on the intersection of mobile marketing and digital commerce
Tim Hayden
Indianapolis, Indiana : Que 2013
Check Availability at UM DULUTH Martin Library Book (HF5548.34 .H39 2015 )
Mobile marketing for your local business
Mario Brown; Brian Anderson; Irina Finkler; Susan Banks; Jack Hopman; Jeff Cepuran
United States : Mario Brown, Brian Anderson, Irina Finkler, Susan Banks, Jack Hopman, and Jeff Cepuran 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M62 2014 )
Mobile marketing : successful strategies for today's mobile economy
Jeff Klein
Place of publication not identified : CreateSpace 2013
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Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing
Hasen, Jeff, 1958-
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H378 2012 )
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Proulx, Mike. Shepatin, Stacey.
Hoboken, N.J. : John Wiley & Sons 2012
Check Availability at UM Duluth Martin Library Book ( HM742 .P76 2012)
Online Access (Currently Not Available)
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Metz, Adam.
New York : McGraw-Hill 2012
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Mobile marketing : 101 inexpensive & profitable ideas for small business
Mitchell Cogert
Charleston, S.C. : CreateSpace 2011
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The third screen : marketing to your customers in a world gone mobile
Martin, Chuck, 1949-
Boston : Nicholas Brealey Pub. 2011
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Get rich click! : the ultimate guide to making money on the internet
Ostrofsky, Marc author.
Houston, Texas : Razor Media Group, LLC [2011], 2011
Check Availability at UM Duluth Martin Library Bestseller (HF5548.32 .O88 2011 )
Mobile marketing for dummies
Becker, Michael. Arnold, John, 1972-
Hoboken, N.J. : Wiley 2010
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Mobile marketing : finding your customers no matter where they are
Krum, Cindy.
Indianapolis, Ind. : Que 2010
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The twenty-first-century media industry economic and managerial implications in the age of new media
Hendricks, John Allen.; ebrary, Inc.
Lanham, Md. : Lexington Books 2010
Check Availability at UM Duluth Martin Library Book (P96.T42 T89 2010 ) and other locations
Brand media strategy : integrated communications planning in the digital era
Young, Antony, 1964-
New York : Palgrave Macmillan 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations
21. NeuromarketingNext Section
Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities
Joana Coutinho de Sousa 1986-
Hershey, PA : Business Science Reference 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.12615 .S68 2018 )
The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime
Christophe Morin Patrick Renvoisé
Hoboken, New Jersey : John Wiley & Sons, Inc. 2018
Check Availability at UM DULUTH Martin Library Book (HF5415.12615 .M67 2018)
Ethics and neuromarketing : implications for market research and business practice
Andrew R. Thomas; Nicolae Al Pop (Nicolae Alexandru),; Anna Maria Iorga; Cristian Ducu
Switzerland : Springer International Publishing 2017
7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone
James C. Crimmins
Wayne, NJ : Career Press 2016
Check Availability at UM DULUTH Martin Library Book (BF637.P4 C75 2016 )
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research
Darren Bridger
London ; Philadelphia : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.2 .B676 2015 )
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
Giovanni Vecchiato
Berlin ; New York : Springer 2013
Neuromarketing for dummies
Stephen James Genco Andrew P Pohlmann; Peter Steidl
Mississauga, ON : John Wiley & Sons Canada Ltd. 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.12615 .G46 2013 )
Neuromarketing in Action How to Talk and Sell to the Brain
Patrick M Georges Anne-Sophie Bayle-Tourtoulou; Michel Badoc
London : Kogan Page 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.12615 .G46 2014 )
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing
Dooley, Roger, 1952-
Hoboken, N.J. : John Wiley 2012
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Du Plessis, Erik.
London, UK ; Philadelphia, PA : Kogan Page 2011
Check Availability at UM Duluth Martin Library Book (HF5415.12615 .D8 2011 ) and other locations
Neuromarketing
Roebuck, Kevin.
[Lexington, KY : Print On Demand 2011]
Check Availability at UM Duluth Martin Library Book(HF5415.12615 .R643 2011)
Neuro web design : what makes them click?
Weinschenk, Susan.
Berkeley, CA : New Riders 2009
Check Availability at UM Duluth Martin Library Book (HF5415.12615 .W45 2009 )
Buy ology : truth and lies about why we buy
Lindström, Martin, 1970-
New York : Doubleday 2008
Check Availability at TC Wilson Library General Collection (HF5415.12615 .L56 2010 ) (Currently Unavailable)
Neuromarketing : understanding the "buy button" in your customer's brain
Renvoisé, Patrick. Morin, Christophe.
Nashville, Tenn. : T. Nelson 2007
Check Availability at UM Duluth Martin Library Book (HF5415.12615 .R46 2007 )
22. New Product MarketingNext Section
Launching new products : best marketing and sales practices
John Westman Paul Sowyrda
New York, NY : Business Expert Press 2016
Check Availability at UM Duluth Martin Library Book (HF5415.153 .W38 2016 )
Innovation and new product marketing
David Midgley
Abingdon, Oxon ; New York : Routledge 2015
Check Availability at UM Duluth Martin Library Book (HD69.N4 M53 2015 )
Computational intelligence techniques for new product design
Chan, Kit Yan. Kwong, C. K.; Dillon, Tharam S., 1943-; SpringerLink (Online service)
Berlin : New York : Springer 2012
The wide lens : a new strategy for innovation
Adner, Ron.
New York : Portfolio/Penguin 2012
Check Availability at UM Duluth Martin Library Book (HD45 .A46 2012 )
Design like Apple seven principles for creating insanely great products, services, and experiences.
Edson, John, 1966- ebrary, Inc.
Hoboken, N.J. : John Wiley 2012
Find your next : using the business genome approach to find your company's next competitive edge
Kates, Andrea.
New York : McGraw-Hill 2012
Check Availability at UM Duluth Martin Library Book (HF5415.153 .K374 2012 )
Developing new products and services : learning, differentiation and innovation
G. Lawrence Sanders Ronald J Huefner
New York : Business Expert Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415.153 .S24 2011)
Winning at new products : creating value through innovation
Cooper, Robert G. (Robert Gravlin), 1943-
New York : Basic Books 2011
Check Availability at UM Duluth Martin Library Book (HF5415.153 .C65 2011 ) (Currently Not Available)
Managing the dynamics of new product development processes a new product lifecycle management paradigm
Karniel, Arie. Reich, Yoram.; SpringerLink (Online service)
London : Springer 2011
From imagination to innovation new product development for quality of life
Samli, A. Coskun. SpringerLink (Online service)
New York : Springer 2011
The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success
Gallo, Carmine.
New York : McGraw-Hill 2011
Check Availability at UM Duluth Martin Library Book (HF5415.153 .G35 2011 )
The product manager's toolkit methodologies, processes, and tasks in high-tech product management
Steinhardt, Gabriel. SpringerLink (Online service)
Heidelberg ; New York : Springer 2010
Information technology and product development
Nambisan, Satish.; SpringerLink (Online service)
New York : Springer 2010
The inventor's bible : how to market and license your brilliant ideas
Docie, Ronald Louis.
Berkeley : Ten Speed Press 2010
Check Availability at UM Duluth Martin Library Book (HF5415.153 .D63 2010 )
The distribution trap : keeping your innovations from becoming commodities
Thomas, Andrew R. Wilkinson, Timothy J.
Santa Barbara, Calif. : Praeger/ABC-CLIO 2010
Check Availability at UM Duluth Martin Library Book (HF5422 .T56 2010 )
The design guidelines collaborative framework a design for multi-X method for product development
Filippi, Stefano. Cristofolini, Ilaria.; SpringerLink (Online service)
New York ; London : Springer 2009
Product research the art and science behind successful product launches
Raghavan, N. R. Srinivasan.; Cafeo, John A.; SpringerLink (Online service)
Dordrecht : Springer 2009
The next big thing : spotting and forecasting consumer trends for profit
Higham, William.
London ; Philadelphia : Kogan Page Limited 2009
Check Availability at UM Duluth Martin Library Book (HF5415.32 .H54 2009 )
Innovating in product/process development gaining pace in new product development
Sorli, Mikel. Stokić, D. (Dragan); SpringerLink (Online service)
New York ; London : Springer 2009
Introduction to Product/Service-System design
Sakao, Tomohiko. Lindahl, Mattias.; SpringerLink (Online service)
London : Springer-Verlag 2009
Baked in : creating products and businesses that market themselves
Bogusky, A. M. (Alex M.) Winsor, John, 1959-
Chicago : Agate 2009
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The value of information updating in new product development
Artmann, Christian P. (Christian Peter) SpringerLink (Online service)
Ph. D. WHU, Otto-Beisheim School of Management, Vallendar, Germany. 2009
23. Pinterest Marketing Next Section
Marketing on Pinterest
Megan Adams
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2019
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM Duluth Martin Library Book (HF6146.I58 G73 2018 )
Pinterest marketing : an hour a day
Jennifer Evans Cario Hoboken, N.J. : Wiley 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C363 2013 )
Ultimate guide to Pinterest for business : master the A-to-Z guide on using Pinerest in your profession, curate content and build boards that convert customers to buyers, create a savvy pinning strategy to drive traffic, build your brand, and boost business
Karen Leland
Irvine, California : Entrepreneur Media, Inc. 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .L455 2013 )
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
Jason Miles 1970- Karen Lacey 1963-
New York : McGraw-Hill 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M538 2013 )
Visual social media marketing : harnessing images, Instagram, Infographics and Pinterest to grow your business online
Krista Neher
Cincinnati, Ohio : Boot Camp Pub. 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .N4447 2013 )
Pinterest for business : how to pin your company to the top of the hottest social media network
Loren, Jess. Swiderski, Edward.
Indianapolis, Ind. : Que Pub. 2013
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .L67 2013 )
My Pinterest
Miller, Michael, 1958-
Indianapolis, Ind. : Que Pub. 2012
Check Availability at UM Duluth Martin Library Reserve (HM743.P56 M92 2012 )
The ultimate guide to marketing your business with Pinterest
Taylor, Gabriela.
[Charleston, SC : createspace,] 2012
Check Availability at UM Duluth Martin Library Reserve (HF5415.1265 .T38 2012 )
Pinterest for dummies
Carr, Kelby.
Hoboken, N.J. : John Wiley & Sons 2012
Check Availability at UM Duluth Martin Library Reserve ( TK5105.888.P56 C37 2012 )
Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest
Cho, Leon
United States : Turnramp Press 2012
Check Availability at UM Duluth Martin Library Reserve (HF5415.1265 .C47 2012 )
Pinfluence : the complete guide to marketing your business with Pinterest
Hayden, Beth, 1975-
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Reserve (HF5415.1265 .H386 2012 )
Social media post ideas for 365 days of the year : list of over 3500 holidays, observances, and special events you can post about on Facebook, Twitter, Pinterest, and LinkedIn
Thompson, Alison.
Lexington, KY : Alison Thompson 2012
Check Availability at UM Duluth Martin Library Book (GT3930 .T46 2012 )
24. Public Relations MarketingNext Section
Straight talk about public relations : new strategies on social media and content marketing
Robert Wynne
Palmyra, VA : Maven House Press 2019
Check Availability at UM Duluth Martin Library Book (HD59 .W97 2019 )
Social media strategy : marketing, advertising, and public relations in the consumer revolution
Keith A. Quesenberry 1971-
Lanham, Maryland : Rowman & Littlefield 2019
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .Q46 2019 )
Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Lisa Dühring
Wiesbaden, Germany : Springer VS 2017
North American perspectives on the development of public relations : other voices
Tom Watson 1950-
London : Palgrave Macmillan 2017
Starting Up in Business Networks Why Relationships Matter in Entrepreneurship.
London : Palgrave Macmillan 2017
Professionalizing public relations : history, gender and education
Kate Fitch
London : Palgrave Macmillan 2016
Social media : how to engage, share, and connect
Regina Luttrell 1975-
Lanham : Rowman & Littlefield 2016
Check Availability at UM DULUTH Martin Library Book (HM742 .L874 2016 )and other locations
Communication in the organizational environment : functions, determinants and areas of influence
Anna Rogala Sylwester Białowąs
London : Palgrave Macmillan 2016
Branding Hoover's FBI : how the boss's PR men sold the Bureau to America
Matthew Cecil
Lawrence : University Press of Kansas 2016
Check Availability at UM DULUTH Martin Library Book (HV8144.F43 C423 2016 )and other locations
Campaigns that shook the world : the evolution of public relations
Danny Rogers
London ; Philadelphia : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5837 .R64 2015 )
Social media marketing workbook : how to use social media for business
Jason McDonald 1963-
San Jose, CA : JM Internet Group 2016
Check Availability at UM DULUTH Martin Library Book (HF5414 .M33 2016)
Trust me, PR is dead
Robert Phillips 1964-
London : Unbound 2015
Check Availability at UM DULUTH Martin Library Book (HD59 .P55 2015)
Working the story : a guide to reporting and news writing for journalists and public relations professionals
Douglas Perret Starr Deborah Williams Dunsford 1956-
Lanham, Maryland : Rowman & Littlefield 2014
Check Availability at UM DULUTH Martin Library Book (PN4775 .S685 2014 ) and other locations
Evaluating public relations : a guide to planning, research and measurement
Tom Watson 1950- Paul Noble 1955-
London ; Philadelphia : Kogan Page Limited 2014
Check Availability at UM DULUTH Martin Library Book (HD59 .W325 2014) and other locations
Spin sucks : communication and reputation management in the digital age
Gini Dietrich
Indianapolis, Indiana, USA : Que 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.123 .D54 2014)
The PR professional's handbook : powerful, practical communications
Caroline Black 1956-
London : Kogan Page 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.123 .D54 2014)
Advertising with small budgets for big results : how to buy print, broadcast, outdoor, online, direct response & offbeat media
Linda Carlson
Seattle, Washington : Barrett Street Productions 2014
Check Availability at UM DULUTH Martin Library Book (HF5823 .C185 2014)
Theorizing Crisis Communication
Timothy L Sellnow (Timothy Lester), 1960- Matthew W Seeger (Matthew Wayne), 1957-
Chichester, West Sussex : Wiley-Blackwell 2013
Check Availability at UM DULUTH Martin Library Book (P93 .S45 2013 )
The complete marketer : 60 essential concepts for marketing excellence
Malcolm McDonald Mike Meldrum
London ; Philadelphia ; New Delhi : Kogan Page Limited 2013
Check Availability at UM DULUTH Martin Library Book (HF5415 .M37953 2013 )
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Aeron Davis
Cambridge, UK : Polity 2013
Check Availability at UM DULUTH Martin Library Book (P94.6 .D38 2013)
The handbook of strategic public relations and integrated marketing communications
Clarke L. Caywood 1947-
New York : McGraw-Hill 2012
Check Availability at UM DULUTH Martin Library Book (HM263 .H317 2012 )
Social media and public relations : eight new practices for the pr professional
Deirdre Breakenridge
Upper Saddle River, N.J. : FT Press 2012
Check Availability at UM DULUTH Martin Library Book (HM742 .B74 2012 ) and other locations
Trust me, I'm lying : the tactics and confessions of a media manipulator
Ryan Holiday
New York : Portfolio 2012
Check Availability at UM DULUTH Martin Library Book (HF5415 .H7416 2012 ) and other locations
The successful marketing plan : how to create dynamic, results-oriented marketing
Roman G Hiebing Scott W Cooper; Steve Wehrenberg
New York : McGraw-Hill 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.13 .H523 2012 ) and other locations
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing
Odden, Lee.
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )
MKTG5 : student edition
Charles W Lamb Joseph F Hair; Carl McDaniel Jr., 1941-
Mason, OH : South-Western Cengage Learning 2011
Check Availability at UM DULUTH Martin Library Book (HF5415 .L359 2012 )
Marketing and public relations for museums, galleries, cultural and heritage attractions
Ylva French Sue Runyard
Abingdon, Oxon U.K. ; New York : Routledge 2011
Check Availability at UM DULUTH Martin Library Book (AM121 .F74 2011 )
Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)
Goldfayn, Alex L.
Dallas, Tex. : Benbella Books 2011
Check Availability at UM Duluth Martin Library Book (HF5827.95 .G65 2011 )
The McGraw-Hill 36-hour course : online marketing
Thomas, Lorrie.
New York : McGraw-Hill 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )
Principles of marketing
Tanner, John F. Raymond, Mary Anne.
Irvington, N.Y. : Flat World Knowledge 2011
Check Availability at UM Duluth Martin Library Book (HF5415 .T34 2011 )
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Delahaye Paine, Katie, 1952-
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5415.5 .P34 2011 )
30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook
Martin, Gail, 1962-
Pompton Plains, NJ : Career Press 2010
Check Availability at UM Duluth Martin Library Book(HF5415.1265 .M329 2010 )
42 rules of social media for small business
Jacobson, Jennifer L.
Cupertino, CA : Super Star Press 2009
Check Availability at UM Duluth Martin Library Book (HD59 .J33 2009 )
Sport promotion and sales management
Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
Champaign, IL : Human Kinetics 2008
Check Availability at UM Duluth Martin Library Book (GV714 .I79 2008 )
Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations
Avraham, Eli. Ketter, Eran.; ScienceDirect (Online service)
Amsterdam : Butterworth Heinemann 2008
Habit : the 95% of behavior marketers ignore
Martin, Neale, 1957-
Upper Saddle River, N.J. : FT Press 2008
Check Availability at UM Duluth Martin Library Book(HF5415.32 .M375 2008 )
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.; J.L. Kellogg Graduate School of Management.
Hoboken, N.J. : John Wiley & Sons 2008
Check Availability at UM Duluth Martin Library Book (HF5826.5 .K46 2008 ) and other locations
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
Scott, David Meerman.
Hoboken, N.J. : John Wiley & Sons 2007
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations
Museum marketing : competing in the global marketplace
Rentschler, Ruth, 1953-; Hede, Anne-Marie.
Amsterdam ; Boston : Butterworth-Heinemann 2007
Check Availability at UM Duluth Martin Library Book (AM121 .M878 2007 )
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.
Upper Saddle River, N.J. : Wharton School Pub. 2007
Check Availability at UM Duluth Martin Library Book (HD62.5 .L633 2007 )
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn, 1958-
Lanham, Md. : Rowman & Littlefield Publishers 2007
Check Availability at UM Duluth Martin Library Book (HF5415.123 .B557 2007 ) and other locations
Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike. McDonald, Malcolm.
Amsterdam ; Boston : Elsevier 2007
Check Availability at UM Duluth Martin Library Book (HF5415 .M4419 2007 )
25. Retail AnalyticsNext Section
Style and Statistics : The Art of Retail Analytics
Brittany Bullard
Place of publication not identified : John Wiley & Sons US 2017
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven : Yale University Press 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )
Style & statistics : the art of retail analytics
Brittany Bullard
Hoboken : Wiley 2016
R for marketing research and analytics
Chris Chapman Elea McDonnell Feit
Cham : Springer 2015
Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Rajkumar Venkatesan Paul Farris; Ronald T. Wilcox
Upper Saddle River, New Jersey : Pearson Education 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.127 .V46 2015 )
Marketing analytics : a practical guide to real marketing science
Mike Grigsby
London : Philadelphia : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.2 .G754 2015 )
Marketing analytics roadmap : methods, metrics, and tools
Jerry Rackley
Berkeley, CA : Apress 2015
Retail analytics : integrated forecasting and inventory management for perishable products in retailing
Anna-Lena Sachs
Cham : Springer 2014
Check Availability at UM DULUTH Martin Library Book ( HD38.5 .S224 2015)
Online Access
Digital marketing analytics : making sense of consumer data in a digital world
Chuck Hemann Ken Burbary
Indianapolis, Ind. : Que 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H46 2013 )
Marketing analytics : strategic models and metrics
Stephan Sorger
San Bernadino, Calif. : Admiral Press 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.2 .S67 2013 )
A framework for applying analytics in healthcare : what can be learned from the best practices in retail, banking, politics, and sports
Dwight McNeill
Upper Saddle River, New Jersey : Pearson Education, Inc./FT Press 2013
Check Availability at UM DULUTH Martin Library Book (RA971 .M436 2013 )
Retail analytics the secret weapon
Cox, Emmett, 1957- ebrary, Inc.
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5429 .C683 2012 ) and other locations
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Metz, Adam.
New York : McGraw-Hill 2012
Check Availability at UM Duluth Martin Library Book (HF5415.5 .M485 2012 )
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
DeHerder, Richard Guy, 1953- Blatt, Dick.
Upper Saddle River, N.J. : FT Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415 .D44 2011 )
Business Analytics for Sales and Marketing Managers How to Compete in the Information Age
Gert H. N Laursen
Chichester : Wiley 2011
Check Availability at UM DULUTH Martin Library Book (HF5415.32 .L38 2011 )
Reinventing retail lending analytics : forecasting, stress testing, capital and scoring for a world of crises
Breeden, Joseph L.
London : Risk Books 2010
Check Availability at UM Duluth Martin Library Book (HG4529.5 .B74 2010 )
Analytics at work : smarter decisions, better results
Davenport, Thomas H., 1954- Harris, Jeanne G.; Morison, Robert.
Boston, Mass. : Harvard Business Press 2010
Check Availability at UM Duluth Martin Library Book (HD38.7 .D378 2010 )
Multichannel marketing metrics and methods for on and offline success
Arikan, Akin, 1969-
Indianapolis, Ind. : Wiley Technology Pub. 2008
26. Retail MarketingNext Section
Retail marketing in the modern age
Prashant Vilas Chaudhary
Los Angeles : SAGE 2016
Check Availability at UM DULUTH Martin Library Book (HF5415 .C4838 2016 )
Multi-channel marketing, branding and retail design : new challenges and opportunities
Charles Mcintyre; T. C. Melewar; Charles Dennis
Bingley, UK : Emerald Group Publishing Limited 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415 .M76 2016 )
Retail brand equity and loyalty analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Julia Katharina Weindel
Wiesbaden : Springer Gabler 2016
Retail marketing management : principles and practice
Helen Goworek Peter J. McGoldrick
Harlow : Pearson Education Limited 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.13 .G67 2015 )
Retail marketing strategy : delivering shopper delight
Constant Berkhout
Philadelphia, PA : Kogan Page 2015
Check Availability at UM DULUTH Martin Library Book (HF5429 .B448 2015 )
Retail marketing strategy : delivering shopper delight
Frank Quix (F. W. J.), R. P. van der Kind 1943-
Groningen, Houten : Noordhoff Uitgevers 2014
Check Availability at UM DULUTH Martin Library Book (HF5415 .Q59 2014)
Retail 101 : the guide to managing and marketing your retail businesst
Nicole L. Reyhle Jason A. Prescott
New York : McGraw-Hill Education 2014
Check Availability at UM DULUTH Martin Library Book (HF5429 .R488 2014)
Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness
Christoph Preuss
Wiesbaden : Springer Gabler 2014
Retail and channel marketing
Sandro Castaldo 1965- Monica Grosso; Katia Premazzi
Cheltenham, UK : Edward Elgar 2013
Check Availability at UM DULUTH Martin Library Book (HF5429 .C37 2013 )
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Netemeyer, Richard G., 1956-; Haws, Kelly L.
Thousand Oaks, Calif. : SAGE 2011
Check Availability at UM Duluth Martin Library Book (HF5415.3 .B323 2011 )
Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
DeHerder, Richard Guy, 1953- Blatt, Dick.
Upper Saddle River, N.J. : FT Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415 .D44 2011 )
Store design and visual merchandising creating store space that encourages buying.
Ebster, Claus. ebrary, Inc.
New York : Business Expert Press 2011
Check Availability at UM Duluth Martin Library Book ( HF5845 .E28 2011)
The power of marketing at-retail
Liljenwall, Robert.; Point of Purchase Advertising International.
Alexandria, VA : Point-Of-Purchase Advertising International (POPAI) 2008
Check Availability at UM Duluth Martin Library Book (HF5828 .P68 2008 )
Visual merchandising : window and in-store displays for retail
Morgan, Tony.
London : Laurence King Publishing 2008
Check Availability at UM Duluth Martin Library Book (HF5845 .M67 2008)
Marketing your retail store in the Internet age
Negen, Bob, 1956- Negen, Susan, 1964-
Hoboken, NJ : J. Wiley & Sons 2007
Check Availability at UM Duluth Martin Library Book (HF5429 .N413 2007 )
Visual merchandising
D.E. Visuals (Firm)
Sunrise, Fla : D.E. Visuals 2007
Check Availability at UM Duluth Martin Library Multimedia - DVD (HF5845 .V538 2007 )
Start your own successful retail business : your step-by-step guide to success
Kingaard, Jan. Entrepreneur Press.
[Irvine, Calif.] : Entrepreneur Press 2007
Check Availability at UM Duluth Martin Library Book (HF5429 .K525 2007 )
Retail product management : buying and merchandising
Varley, Rosemary, 1959-
London ; New York : Routledge 2006 (we also have 2008)
Check Availability at UM Duluth Martin Library Book (HF5429 .V35 2006 )
Marketing from the trenches : your guide to retail success : how to grow your business from behind your counter
Waldner, Rudolf J.
Atlanta, GA : Gotham City Publishers 2006
Check Availability at UM Duluth Martin Library Book (HF5429 .W353 2006 )
Retailing management
Levy, Michael. Weitz, Barton A.
Boston : McGraw-Hill Irwin 2004
Check Availability at UM Duluth Martin Library Book (HF5429 .L4828 2004 )
Merchandising the store as persuasion
Schrank, Jeffrey.; Stage Fright Productions.; Learning Seed Company.
Lake Zurich, Ill. : Learning Seed 2002
Check Availability at UM Duluth Martin Library Multimedia - DVD (HF5415.2 .M53 2002b ) and other locations
Demographic targeting : the essential role of population groups in retail marketing
Pooler, James A., 1951-
Aldershot, Hampshire ; Burlington, VT : Ashgate 2002
Check Availability at UM Duluth Martin Library Book (HF5415.127 .P66 2002 )
Specialty retailers : marketing triumphs and blunders
Michman, Ronald D. Mazze, Edward M.
Westport, Conn. : Quorum Books 2001
Check Availability at UM Duluth Martin Library Book (HF5429.3 .M52 2001 ) and other locations
27. Search Engine OptimizationNext Section
Introduction to search engine optimization : a guide for absolute beginners
Todd Kelsey
Wheaton, Illinois : Apress 2017
Tactical SEO : the theory and practice of search marketing
Lee Wilson 1980 September 25
London : Kogan Page 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W547 2016 )
Search engine optimization all-in-one for dummies
Bruce Clay (Writer on search engine optimization),
Hoboken, NJ : John Wiley & Sons, Inc. 2015
The Art of SEO : Mastering Search Engine Optimization
Eric Enge Stephan M. Spencer; Jessie Stricchiola
Sebastopol, CA : O'Reilly Media 2015
SEO checklist : a step-by-step plan for fixing SEO problems with your web site
Andy Williams (Andy J.),
Lexington, Kentucky : CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (TK5105.884 .W545 2014 )
SEO like I'm 5 : the ultimate beginner's guide to search engine optimization
Matthew Capala Steven, C. Baldwin
New York : Kindle Self Publishing, LLC 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .C37 2014 )
SEO simplified : learn search engine optimization strategies and principles for beginners
R. L. Adams
San Bernardino, CA : CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (TK5105.884 .A326 2014 )
SEO black book : a guide to the search engine optimization industry's secrets
R. L Adams
R. L. Adams 2013
Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A3362 2013 ) (Currently Not Available)
SEO white book : the organic guide to Google search engine optimization
R. L Adams
R. L. Adams 2013
Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A3363 2013 )
WordPress SEO success : search engine optimization for your WordPress Website or blog
Jacob Aull
Indianapolis, IN : Que 2014
Check Availability at UM DULUTH Martin Library Book (TK5105.8885.W66 A95 2014 )
Search engine optimization : your visual blueprint for effective Internet marketing, 3rd edition
Kristopher B Jones Jim Boynkin
Indianapolis, Ind. : John Wiley & Sons 2013
Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence
Dave Amerland
Indianapolis, Indiana : Que 2013
Check Availability at UM DULUTH Martin Library Book (TK5105.885.G66 A44 2013 )
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing
Odden, Lee.
Hoboken, N.J. : Wiley 2012
Check Availability at UM Duluth Martin Library Book (HF5415.126 .O33 2012 )
Search engine optimization for dummies, 5th edition
Kent, Peter, 1957-
Hoboken, N.J. : John Wiley & Sons 2012
Outsmarting Google
Bailyn, Evan. Bailyn, Brad.
Indianapolis, Ind. : Que 2011
Check Availability at UM Duluth Martin Library Book (HD9696.8.U64 G6627 2011 )
Search engine optimization for dummies, 4th edition
Kent, Peter, 1957-
Hoboken, N.J. : Wiley Pub. 2011
The McGraw-Hill 36-hour course : online marketing
Thomas, Lorrie.
New York : McGraw-Hill 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .T52 2011 )
The social media survival guide : strategies, tactics, and tools for succeeding in the social web
Hay, Deltina.
Fresno, Calif. : Quill Driver Books 2011
Check Availability at UMD Duluth Library Book (TK5105.88817 .H39 2011 )
Mobile marketing : finding your customers no matter where they are
Krum, Cindy.
Indianapolis, Ind. : Que 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .K78 2010 )
Beyond viral : how to attract customers, promote your brand, and make money with online video
Nalty, Kevin H.
Hoboken, N.J. : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )
Ranking number one : 50 essential SEO tips to boost your search engine results
Beswick, James.
[Texas] : One Uproar 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B47 2010 )
SEO made simple : strategies for dominating the world's largest search engine
Fleischner, Michael H.
[United States] : Lightning Press 2009
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .F58 2009 )
SEO search engine optimization bible, second edition
Ledford, Jerri L. Edney, Andrew
Indianapolis, Ind. : Wiley 2009
Joomla! 1.5 SEO improve the search engine friendliness of your web site
Dinther, Herbert-Jan van. Argudo Blanco, Jose.; Kotiniemi, Niko.
Birmingham, UK : Packt Publishing Ltd. 2009
28. Social Media MarketingNext Section
Social media marketing : strategies in utilizing consumer-generated content
Emi Moriuchi
New York, NY : Business Expert Press 2019
Check Availability at UM DULUTH Martin Library Book (HF5414 .M67 2019 )
Introduction to social media marketing : a guide for absolute beginners
Todd Kelsey
Wheaton, Illinois : Apress 2017
Social media marketing for restaurants
Ken Tucker; Nina Radetich; John Jantsch
Kansas City, Mo.? : Duct Tape Publishing 2017
Check Availability at UM DULUTH Martin Library Book (TX911.3.M3 S63 2017 )
Social media marketing workbook : how to use social media for business
Jason McDonald 1963-
San Jose, CA : JM Internet Group 2017
Check Availability at UM DULUTH Martin Library Book (HF5414 .M33 2017 )
SOCIAL MEDIA MARKETING : marketing panacea or the emperor's new digital clothes?.
ALAN CHARLESWORTH
NEW YORK : BUSINESS EXPERT PRESS 2017
Check Availability at UM DULUTH Martin Library Book
Digital and social media marketing : a results-driven approach
Aleksej Heinze
London ; New York : Routledge, Taylor & Francis Group 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .D5385 2017 )
Social media and mobile marketing strategy
Randi Priluck
Oxford ; New York : Oxford University Press 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R69 2017 )
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
David Meerman Scott
Hoboken, New Jersey : John Wiley & Sons, Inc. 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .S393 2017 )
Social media in the marketing context : a state of the art analysis and future directions
Cherniece J. Plume Yogesh Kumar Dwivedi; Emma L. Slade; ebrary, Inc.
Amsterdam : Chandos Publishing 2017
Social media for fashion marketing : storytelling in a digital world
Wendy Bendoni
London ; New York, NY : Bloomsbury Visual Arts 2017
Check Availability at UM DULUTH Martin Library Book (HD9940.A2 B46 2017 ) and other locations
#Share : how to mobilize social word of mouth (sWOM)
Natalie T. Wood 1970-
New York, NY : Business Expert Press 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W663 2017)
SOCIAL MEDIA MARKETING : content marketing.
K.L HAMMOND
S.l. : CREATESPACE 2016
Check Availability at UM DULUTH Martin Library Book
Social media : how to use social media marketing to grow your business
FBB Publications,
Place of publication not identified : FBB Publications 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 S63 2016 )
Social media marketing workbook : how to use social media for business
Jason McDonald 1963-
San Jose, CA : JM Internet Group 2016
Check Availability at UM DULUTH Martin Library Book (HF5414 .M33 2016)
Social media marketing : the ultimate beginner's guide to mastery
Justin Gibbs
Charleston : CreateSpace Independent Publishing Platform 2016
Check Availability at UM DULUTH Martin Library Book (HF5414 .M33 2016)
The boomer's ultimate guide to social media marketing : learn how to navigate the digital highway
Kalynn Amadio
Palmyra, VA : Maven House Press 2016
Check Availability at UM DULUTH Martin Library Book (HF6146.I58 A43 2016)
Social media strategy : marketing and advertising in the consumer revolution
Keith A. Quesenberry 1971-
Lanham, Maryland : Rowman & Littlefield 2016
Check Availability at UM DULUTH Martin Library Book (HF6146.I58 A43 2016)
Email marketing in a digital world : the basics and beyond
Richard Hanna Scott D. Swain; Jason Smith (Founder of OHO Interactive),
New York, NY : Business Expert Press 2016
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H357 2016)
#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness
Gary Vaynerchuk
New York, NY : Harper Business, an imprint of HarperCollinsPublishers 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415 .V323 2016)
R U #SoLoMo ready? : consumers and brands in the digital era
Stavros Papakonstantinidis Athanasios Poulis; Prokopis Theodoridis
New York : Business Expert Press 2016
Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .P267 2016)
Social media marketing : theories & applications
Stephan Dahl
Thousand Oaks ; SAGE 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .D343 2015 )
Social media marketing all-in-one for dummies
Jan Zimmerman Deborah Ng
Hoboken, NJ : John Wiley & Sons, Inc. 2015
Check Availability at UM DULUTH Martin Library Book (HF5414 .Z56 2015 )
Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships
Michael Brito
Indianapolis, Indiana : Que 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .B75 2014 )
Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media
Mike Koenigs Paul Colligan
CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .K636 2014 )
Marketing and social media : a guide for libraries, archives, and museums
Christie Koontz Lorri M. Mon
Lanham : Rowman & Littlefield 2014
Check Availability at UM DULUTH Martin Library Book (Z716.3 .K67 2014 )
Social media in sport marketing
Timothy Newman 1968-
Scottsdale, Arizona : Holcomb Hathaway, Publishers 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .N48 2013 )
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success
Neal Schaffer
Hoboken : Wiley 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .S393 2013 )
Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing
Jay Conrad Levinson Kelvin Lim 1971-
New York : Guerilla Marketing Press 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .L485 2013 )
Advanced social media marketing how to lead, launch, and manage a successful social media program
Tom Funk 1965-
New York : Apress : Distributed to the book trade worldwide by Springer Science+Business Media 2013
Social media marketing
Tuten, Tracy L., 1967- Solomon, Michael R.
Upper Saddle River, N.J. : Pearson 2013
Check Availability at UM Duluth Martin Library Book (HF6146.I58 T883 2013 )
500 social media marketing tips
Macarthy, Andrew.
Lexington, KY : [CreateSpace,] 2013
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Social media marketing : a strategic approach
Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.
Mason, OH : South-Western Cengage Learning 2013
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The new rules of lead generation proven strategies to maximize marketing ROI
Scott, David T. ebrary, Inc.
2013
Pinterest for business : how to pin your company to the top of the hottest social media network
Loren, Jess. Swiderski, Edward.
Indianapolis, Ind. : Que Pub. 2013
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Social media marketing for dummies : eLearning kit
Khare, Phyllis.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012
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Unleash the power of social media marketing : explosive proven strategies to boost your social media marketing campaign
Sequeira, Joe Praveen.
Lexington, KY : [CreateSpace,] 2012
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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Bodnar, Kipp, 1982- Cohen, Jeffrey L., 1965-
Hoboken, N.J. : Wiley 2012
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No bullshit social media : the all-business, no-hype guide to social media marketing
Falls, Jason. Deckers, Erik.
Indianapolis, Ind. : Que 2012
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Social media is bullshit
Mendelson, B. J.
New York : St. Martin's Press 2012
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Social Media Metrics For Dummies
Poston, Leslie.
Hoboken, NJ : John Wiley & Sons 2012
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Pioneers of digital success stories from leaders in advertising, marketing, search, and social media
Springer, Paul. Carson, Mel.; ebrary, Inc.
London ; Philadelphia : Kogan Page 2012
The PayPal official insider guide to social media : make money through viral marketing
Proffitt, Brian.
Berkeley, Calif. : PayPal Press 2012
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Social marketing superstars : social media mystery to mastery in 30 days
O'Sullivan, Cydney.
New York, N.Y. : Morgan James Pub. 2012
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Social media analytics : effective tools for building, intrepreting, and using metrics
Sponder, Marshall.
New York : McGraw-Hill 2012
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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing
Odden, Lee.
Hoboken, N.J. : Wiley 2012
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Outsmarting social media : profiting in the age of friendship marketing
Bailyn, Evan.
Indianapolis, Ind. : Que 2012
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The end of business as usual : rewire the way you work to succeed in the consumer revolution
Solis, Brian.
Hoboken, N.J. : John Wiley & Sons 2012
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Engagement marketing how small business wins in a socially connected world
Goodman, Gail F., 1960- ebrary, Inc.
Hoboken, N.J. : Wiley 2012
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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Proulx, Mike. Shepatin, Stacey.
Hoboken, N.J. : John Wiley & Sons 2012
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Online Access (Currently Not Available)
The complete idiot's guide to Facebook marketing
Zimmerman, John Wayne. Brown, Damon.
Indianapolis, IN : Alpha Books 2012
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Pinterest marketing bible : the definitive guide to marketing your brand and products on Pinterest
Cho, Leon
United States : Turnramp Press 2012
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Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra. SpringerLink (Online service)
Diss.-- Helmut Schmidt University, 2012. ; Wiesbaden : Springer Gabler 2012
The social trade show : leveraging social media and virtual events to connect with your customers
Browne, Traci
Indianapolis, IN : Que 2012
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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy.
Carter, Brian, Internet marketing consultant. Levy, Justin R. (Justin Robert)
Indianapolis : Que 2012
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The conversation company : boost your business through culture, people and social media
Van Belleghem, Steven.
London ; Philadelphia : Kogan Page 2012
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Hispanic marketing connecting with the new Latino consumer
Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)
Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2012
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Marketing in the age of Google: your online strategy IS your business strategy
Fox, Vanessa, 1972-
Hoboken, N.J. : Wiley 2012
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Metz, Adam.
New York : McGraw-Hill 2012
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne, 1957- Turner, Jamie, 1961-
Hoboken, N.J. : Wiley 2012
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Pinterest marketing for dummies
Carr, Kelby.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012
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Smart business, social business : a playbook for social media in your organization
Brito, Michael.
Indianapolis, Ind. : Que 2012
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Brand advocates : turning enthusiastic customers into a powerful marketing force
Fuggetta, Rob.
Hoboken, N.J. : Wiley 2012
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The rebel's guide to email marketing : grow your list, break the rules, and win
Waldow, D. J. Falls, Jason.
2012
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Content marketing : think like a publisher-- how to use content on to market online and in social media
Lieb, Rebecca.
Indianapolis : Que 2012
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Online consumer behavior : theory and research in social media, advertising, and e-tail
Close, Angeline.
New York : Routledge 2012
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How to start a home-based online retail business
Shepherd, Jeremy (Jeremy P.) Augenti, Nicole L.
Guilford, Conn. : Globe Pequot Press 2012
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Social media blueprint : the small business guide to social media marketing
Baker, John.
[Camberly, Surrey : BKR Solutions,] 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B298 2011 )
Maximizing LinkedIn for sales and social media marketing : an unofficial, practical guide to selling & developing B2B business on LinkedIn
Schaffer, Neal.
[Scotts Valley, Calif.] : CreateSpace 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S334 2011 )
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Solis, Brian.
Hoboken, N.J. : Wiley 2011
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301 ways to use social media to boost your marketing
Parker, Catherine, 1978-
New York : McGraw-Hill 2011
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Location-based marketing for dummies
Strout, Aaron. Schneider, Mike
Hoboken, N.J. : John Wiley & Sons 2011
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The new relationship marketing : how to build a large, loyal, profitable network using the social Web
Smith, Mari, 1966-
Hoboken, N.J. : John Wiley & Sons 2011
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Social media ROI : managing and measuring social media efforts in your organization
Blanchard, Olivier.
Indianapolis, Ind. : Que 2011
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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more
Funk, Tom, 1965-
Santa Barbara, Calif. : Praeger 2011
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Social media for business : the small business guide to online marketing
Brossman, Martin. McGaha, Anora.
Raleigh, NC : Outer Banks Publishing 2011
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The thank you economy
Vaynerchuk, Gary.
New York : Harper Business 2011
Check Availability at UM Duluth Martin Library Bestseller (HF5415.5 .V396 2011 )
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Handley, Ann. Chapman, C. C.
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H3577 2011 )
Social media audit/assurance program
Kelson, Norm. Bissessur, Bhunjun.
Rolling Meadows, IL : ISACA 2011
Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites
Salt, Simon.
Indianapolis, Ind. : Que 2011
Check Availability at UM Duluth Martin Library Book (HM742 .S25 2011 )
How to make money with social media : an insider's guide on using new and emerging media to grow your business
Turner, Jamie, 1961- Shah, Reshma, 1964-
Upper Saddle River, N.J. : FT Press 2011
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We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York : Palgrave Macmillan 2011
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Mobile marketing : 101 inexpensive & profitable ideas for small business
Cogert, Mitchell.
[Charleston, SC : CreateSpace] 2011
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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Delahaye Paine, Katie, 1952-
Hoboken, N.J. : Wiley 2011
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The facebook era : tapping online social networks to market, sell, and innovate
Shih, Clara Chung-wai.
Upper Saddle River, N.J. : Prentice Hall 2011
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Social media success for restaurants : how to use social media to fill your tables and have customers for life
McDannell, Christine. Harrup, Travis
Lexington, KY : [CreateSpace] 2011
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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 tactics today
Levinson, Jay Conrad. Perry, David, 1960 Jan. 12-
Hoboken, N.J. : Wiley 2011
Check Availability at UM Duluth Martin Library Book (HF5382.7 .L4654 2011 ) and other locations
The Facebook marketing book
Zarrella, Dan. Zarrella, Alison.
Beijing ; Sebastopol, CA : O'Reilly 2011
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Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty
Gitomer, Jeffrey H.
Upper Saddle River, NJ : FT Press 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .G56 2011 )
Get rich click! : the ultimate guide to making money on the internet
Ostrofsky, Marc author.
Houston, Texas : Razor Media Group, LLC [2011], 2011
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A guide to open innovation and crowdsourcing : expert tips and advice
Sloane, Paul, 1950-
London ; Philadelphia : Kogan Page 2011
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The power formula for LinkedIn success : kick-start your business, brand, and job search
Breitbarth, Wayne.
Austin, Tex. : Greenleaf Book Group Press 2011
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
Kabani, Shama Hyder.
Dallas, Tex. : Benbella Books ; [Jackson, TN] : Distributed by Perseus Distribution 2010
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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
Levinson, Jay Conrad. Gibson, Shane.
[Irvine, Calif.] : Entrepreneur Press 2010
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The social media marketing book
Zarrella, Dan.
Beijing ; Sebastopol, CA : O'Reilly 2010
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Success secrets of the social media marketing superstars
Meyerson, Mitch.
[Irvine, Calif.] : Entrepreneur Press 2010
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Evans, Liana.
Indianapolis, Ind. : Que 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .E93 2010 )
Social media marketing for dummies
Singh, Shiv. Becker, Michael.; Kocsis, Jeannette.; Williams, Ryan.
Hoboken, N.J. : Wiley/John Wiley Pub. 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S56 2010 )
Friends with benefits a social media marketing handbook
Barefoot, Darren, 1974- Szabo, Julie, 1975-
San Francisco, CA : No Starch Press 2010
Brand media strategy : integrated communications planning in the digital era
Young, Antony, 1964-
New York : Palgrave Macmillan 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1255 .Y68 2010 ) and other locations
The new handshake : sales meets social media
Curtis, Joan C., 1950- Giamanco, Barbara.
Santa Barbara, Calif. : Praeger 2010
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Write your way to more clients online : how to craft captivating content for newsletters, blogs and social media
Dessau, Linda.
Barrie, Ont. : Content Mastery Guide 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .D49 2010 )
Inbound marketing : get found using Google, social media, and blogs
Halligan, Brian, 1967- Shah, Dharmesh, 1967-
Hoboken, N.J. : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H353 2010 )
30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook
Martin, Gail, 1962-
Pompton Plains, NJ : Career Press 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M329 2010 )
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Aaker, Jennifer Lynn. Smith, Andy, 1968-; Adler, Carlye.
San Francisco : Jossey-Bass 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .A25 2010 )
Checked-in : how to use Gowalla, Foursquare and other geo-location applications for fun and profit
Tabin, Herbert. Agranoff, Craig.
[Grand Junction, Colo.] : Pendant Pub. 2010
Check Availability at UM Duluth Martin Library Book (HM742 .T32 2010 )
The everything guide to social media : all you need to know about participating in today's most popular online communities
Waters, John K.
Avon, MA : Adams Media 2010
Check Availability at UM Duluth Martin Library Book (HM742 .W35 2010
Beyond viral : how to attract customers, promote your brand, and make money with online video
Nalty, Kevin H.
Hoboken, N.J. : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )
Return on engagement content, strategy and design techniques for digital marketing
Frick, Tim. ScienceDirect (Online service)
Oxford : Focal 2010
Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business
Libert, Barry.
Hoboken, N.J. : John Wiley & Sons,Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .L53 2010 )
Local online advertising for dummies
Cunningham, Court. Brown, Stephanie, 1963-
Hoboken, NJ : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF6146.I58 C86 2010 )
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian. Jones, Calvin.
London ; Philadelphia : Kogan Page 2009
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .R93 2009 ) and other locations
42 rules of social media for small business
Jacobson, Jennifer L.
Cupertino, CA : Super Star Press 2009
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Sociable! : how social media is turning sales and marketing upside-down
Gibson, Shane. Jagger, Stephen.
[United States?] : Stephen Jagger Holdings 2009
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Facebook marketing : leverage social media to grow your business
Holzner, Steven.
Indianapolis, Ind. : Que 2009
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .H656 2009 )
The age of persuasion : how marketing ate our culture
O'Reilly, Terry Edward. Tennant, Mike.
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West 2009
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Crush it! : why now is the time to cash in on your passion
Vaynerchuk, Gary.
[New York] : HarperStudio 2009
Check Availability at UM Duluth Martin Library Book (HD62.5 .V39 2009
Content nation : surviving and thriving as social media changes our work, our lives, and our future
Blossom, John, 1954-
Indianapolis, IN : Wiley Technology Pub. 2009
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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Shih, Clara Chung-wai.
Boston : Prentice Hall 2009
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29. Sports MarketingNext Section
Sports marketing : the view of industry experts
Daniel J Bruton Burlington,
Massachusetts : Jones & Bartlett Learning 2016
Check Availability at UM DULUTH Martin Library Book (GV716 .B78 2016 )
Sponsorship in marketing : effective communication through sports, arts and events
T. Bettina Cornwell
Abingdon, Oxon ; New York, NY : Routledge 2014
Check Availability at UM DULUTH Martin Library Book (HD59.35 .C67 2014 )
Sports marketing : creating long term value
John A Davis Jessica Zutz Hilbert
Cheltenham, UK : Edward Elgar 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .D38 2014 )
Advanced theory and practice in sport marketing
Eric C Schwarz Jason D Hunter; Alan LaFleur
Abingdon, Oxon ; New York : Routledge 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .S37 2013 )
Fundamentals of sport marketing
Brenda G Pitts David Kent Stotlar 1952-
Morgantown, WV : Fitness Information Technology 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .P58 2013 )
Developing successful sport marketing plans
David Kent Stotlar 1952-
Morgantown, WV : Fitness Information Technology 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .S737 2013 )
Sports marketing : creating long term value
John A Davis Jessica Zutz Hilbert
Cheltenham, UK : Edward Elgar 2013
Check Availability at UM DULUTH Martin Library Book (GV716 .D38 2014 )
Sports marketing agreements legal, fiscal and practical aspects
Blackshaw, Ian S. SpringerLink (Online service)
The Hague : T.M.C. Asser Press 2012
Ambush marketing and the mega-event monopoly how laws are abused to protect commercial rights to major sporting events
Louw, André. SpringerLink (Online service)
The Hague, The Netherlands : T. M. C. Asser Press 2012
Principles and practice of sport management
Masteralexis, Lisa Pike.; Barr, Carol A.; Hums, Mary A.
Sudbury, MA : Jones & Bartlett Learning 2012
Check Availability at UM Duluth Martin Library Book (GV713 .P75 2012 )
Careers in sport, fitness, and exercise.
American Kinesiology Association.
Champaign, IL : Human Kinetics 2011
Check Availability at UM Duluth Martin Library Book (GV734.3 .C39 2011
Encyclopedia of sports management and marketing
Linda E Swayne; Mark Dodds; Sage eReference (Online service)
Thousand Oaks, Calif. : Sage 2011
Branded : branding in sport business
Lee, Jason W.
Durham, N.C. : Carolina Academic Press 2010
Check Availability at UM Duluth Martin Library Book (GV716 .B75 2010 )
Sports marketing
Sam Fullerton
Boston : McGraw-Hill Irwin 2010
Check Availability at UM Duluth Martin Library Book (GV716 .F85 2010 )
Managing intercollegiate athletics
Covell, Daniel, 1963- Barr, Carol A.
Scottsdale, Ariz. : Holcomb Hathaway, Publishers 2010
Check Availability at UM Duluth Martin Library Book (GV351 .C68 2010
Managing sport facilities
Fried, Gil, 1965-
Champaign, IL : Human Kinetics 2010
Check Availability at UM Duluth Martin Library Book (GV401 .F75 2010 ) and other locations
Optimal strategies in sports economics and management
Butenko, Sergiy.; Gil-Lafuente, Jaime.; Pardalos, P. M. (Panos M.), 1954-; Gil Aluja, Jaime.; SpringerLink (Online service)
Heidelberg : Springer 2010
Relationship marketing in sports
André Bühler Simon Chadwick 1964-; Gerd Nufer
Oxford : Butterworth-Heinemann 2009
Consumer behaviour in sport and events : marketing action
Daniel C Funk
Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2008
Sport promotion and sales management
Irwin, Richard L., 1957- Sutton, William Anthony, 1951-; McCarthy, Larry M., 1954-
Champaign, IL : Human Kinetics 2008
Check Availability at UM Duluth Martin Library Book (GV714 .I79 2008 )
Out of nowhere : the inside story of how Nike marketed the culture of running
Hollister, Geoff.
Maidenhead (Eng.) : Meyer & Meyer Sports 2008
Check Availability at UM Duluth Martin Library Book (HD9992.U54 N5545 2008)
Campus recreation : essentials for the professional
National Intramural-Recreational Sports Association (U.S.)
Champaign, IL : Human Kinetics 2008
Check Availability at UM Duluth Martin Library Book (LB3608 .C35 2008 )
The economics of intercollegiate sports
Grant, Randy R. Leadley, John Christopher.; Zygmont, Zenon X.
Hackensack, NJ : World Scientific 2008
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Team sports marketing.
Kirk L Wakefield
Amsterdam ; Boston : Elsevier Butterworth-Heinemann 2007
Check Availability at UM DULUTH Martin Library Book
Entertainment industry economics : a guide for financial analysis
Vogel, Harold L., 1946-
Cambridge ; New York : Cambridge University Press 2007
Check Availability at UM Duluth Martin Library Book ( PN1590.F55 V6 2007 )
The elusive fan : reinventing sports in a crowded marketplace
Rein, Irving J. Kotler, Philip.; Shields, Ben.
New York : McGraw-Hill 2006
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Creating images and the psychology of marketing communication
Kahle, Lynn R.; Kim, Chʻung-hyŏn, 1950-; NetLibrary, Inc.
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers 2006
Check Availability at TC Wilson Library General Collection;(HF5415.32 .C74 2006 )
Online Access
Sports marketing and the psychology of marketing communication
Lynn R Kahle; Chris Riley 1958-
Mahwah, N.J. : L. Erlbaum Associates 2004
Check Availability at UM Crookston Library Books (338.43796 K121s
) and other locations
Online Access
Break into sports through ticket sales
Washo, Mark.
[Rutherford, NJ : MMW Marketing] 2004
Check Availability at UM Duluth Martin Library Book (HD9999.T522 W28 2004 )
30. Target MarketingNext Section
Grow your global markets : a handbook for successful market entry
Raymond A. Hopkins
United States : Apress 2017
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Joseph Turow
New Haven :
Yale University Press 2017
Check Availability at UM DULUTH Martin Library Book ( HF5415.32.T87 A35 2017 )
Market entry in China : Case studies on strategy, marketing, and branding
Christiane Prange
Switzerland : Springer Science and Business Media 2016
Why marketing to women doesn't work : using market segmentation to understand consumer needs
Jenny Darroch
Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.332.W66 D37 2014 )
Transcultural marketing : building customer relationships in multicultural America
Marye C Tharp
Armonk, New York : M.E. Sharpe 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.332.M56 T48 2014 ) and other locations
The retargeting playbook : how to turn Web-window shoppers into customers
Adam Berke Gregory Fulton; Lauren Vaccarello
Hoboken, New Jersey : John Wiley & Sons 2014
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Targeting your market : marketing across generations, cultures & gender : the role of socio-demographics in modern marketing
Gabriela Taylor
Lexington, KY : CreateSpace 2013
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How cool brands stay hot : branding to Generation Y
Joeri van den Bergh 1971- Mattias Behrer
London ; Philadelphia : Kogan Page 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.332.Y66 B47 2013 )
Marketing to Millennials Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm Christie Garton
New York : AMACOM 2013
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Guerrilla Facebook marketing : 25 target specific weapons to boost your social media marketing
Jay Conrad Levinson Kelvin Lim 1971-
New York : Guerilla Marketing Press 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .L485 2013 )
Hispanic marketing connecting with the new Latino consumer
Korzenny, Felipe. Korzenny, Betty Ann, 1933-; ScienceDirect (Online service)
Amsterdam ; Boston : Butterworth-Heinemann/Elsevier 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.33.U6 K67 2012 )
Precision marketing maximizing revenue through relevance
Zoratti, Sandra. Gallagher, Lee.; ebrary, Inc.
London : Kogan Page 2012
Check Availability at UM DULUTH Martin Library Book (HF5415.127 .Z67 2012 )
Precision marketing maximizing revenue through relevance
Joeri van den Bergh 1971- Mattias Behrer
London ; Philadelphia : Kogan Page 2011
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The ultimate marketing plan : target your audience! get out your message! build your brand!
Dan S. Kennedy 1954-
Avon, Mass. : Adams Business 2011
Check Availability at UM DULUTH Martin Library Book (HF5415.1 .K37 2011 )
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, 1943-
Los Angeles : SAGE 2010
Check Availability at UM Duluth Martin Library Book (HF5415.127 .M66 2010 )
The new handshake : sales meets social media
Curtis, Joan C., 1950- Giamanco, Barbara.
Santa Barbara, Calif. : Praeger 2010
Check Availability at UM Duluth Martin Library Book (HF5438.25 .C87 2010 )
Black is the new green : marketing to affluent African Americans
Burnett, Leonard E., 1964- Hoffman, Andrea, 1965-
New York : Palgrave Macmillan 2010
Check Availability at UM Duluth Martin Library Book (HC110.C6 B87 2010 )
The complete idiot's guide to target marketing
Susan A Friedmann
New York : Alpha Books 2009
Check Availability at UM Duluth Martin Library Book (HF5415.127 .F75 2009 )
The right sensory mix targeting consumer product development scientifically
Derval, Diana. SpringerLink (Online service)
Berlin ; London : Springer 2010
Get content, get customers : turn prospects into buyers with content marketing
Pulizzi, Joe. Barrett, Newt.
New York : McGraw-Hill 2009
Check Availability at UM Duluth Martin Library Book (HF5415.127 .P85 2009 )
Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation
Morse, David R., 1961-
Ithaca, NY : Paramount Market Publishing 2009
Check Availability at UM Duluth Martin Library Book (HF5415.127 .M68 2009 )
Market segmentation success : making it happen!
Dibb, Sally, 1963- Simkin, Lyndon, 1961-
New York : Haworth Press 2008
Check Availability at UM Duluth Martin Library Book (HF5415.127 .D53 2008 )
Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain. Shekar, Sheila.
Basingstoke [England] ; New York : Palgrave Macmillan 2008
Check Availability at UM Duluth Martin Library Book (HF5415.332.W66 E45 2008 )
Hispanic customers for life : a fresh look at acculturation
Valdés, M. Isabel.
Ithaca, N.Y. : Paramount Market 2008
Check Availability at UM Duluth Martin Library Book (HC110.C6 V34 2008)
Business inside out : capturing millions of brand-loyal gay consumers
Witeck, Robert. Combs, Wesley.
Chicago : Kaplan Pub. 2006
Check Availability at UM Duluth Martin Library Book (HF5415.33.U6 W58 2006)
Hispanic marketing a cultural perspective
Korzenny, Felipe. Korzenny, Betty Ann, 1933-; NetLibrary, Inc.
Boston : Elsevier/Butterworth-Heinemann 2005
Check Availability at TC Wilson Library General Collection ( HF5415.33.U6 K67 2005 )
Creating the marketing experience : new strategies for building relationships with your target market
Marconi, Joe.
Mason, Ohio : Thomson 2005
Check Availability at UM Duluth Martin Library Book(HF5415.55 .M335 2005 )
Marketing : researching & reaching your target market
Pinson, Linda. Jinnett, Jerry.
Fullerton, CA : Out of Your Mind... and into the Marketplace 1988
Check Availability at UM Duluth Martin Library Book (HF5415 .P554 1988X )
Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
American Management Association.
New York, N.Y. : AMA Membership Publications Division, American Management Association c1987
Check Availability at UM Duluth Martin Library Book (HC110.C6 S82 1987 ) and other locations
31. Twitter Marketing Next Section
Social media marketing : secret step-by-step strategies for marketing and advertising your business to millions on Facebook, Instagram, YouTube and Twitter, while branding yourself or your business as an influencer in 2019 and beyond
Gary Clyne
Place of publication not identified : Gary Clyne 2019
Check Availability at UM Duluth Martin Library Book (HF5414 .C59 2019 )
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM Duluth Martin Library Book (HF6146.I58 G73 2018 )
Marketing on Twitter
Megan Adams
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2018
Twitter Marketing: Organizing Chats
Brian Honigman
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2017
Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn
J. Wolf
Middletown, DE : publisher not identified 2016
Check Availability at UM Duluth Martin Library Book (HF5415.1265 W654 2015 )
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Craig Dempster John Lee 1974-
Hoboken, New Jersey : John Wiley & Sons, Inc. 2015
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .D457 2015 )
Social Media Marketing with Facebook and Twitter
Anne-Marie Concepción
lynda.com (now LinkedinLearning) [how to log in] Carpenteria, CA 2015
32. Viral & Word of Mouth MarketingNext Section
Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions.
Elvira Ismagilova Yogesh K Dwivedi; Emma Slade; Michael D Williams
Cham : Springer International Publishing 2017
#Share : how to mobilize social word of mouth (sWOM)
Natalie T. Wood 1970-
New York, NY : Business Expert Press 2017
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W663 2017)
Fizz : harness the power of word of mouth marketing to drive brand growth
Ted Wright 1967-
New York : McGraw-Hill Education 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.1255 .W75 2015)
New perspectives in marketing by word-of-mouth
Emerald Group Publishing.
Bingley, UK : Emerald Group Publishing 2015
Check Availability at UM DULUTH Martin Library Book (HF5827.95 .N49 2015)
Word of mouth marketing : how smart companies get people talking
Andy Sernovitz Seth Godin; Guy Kawaskaki
Austin, Texas : PressBox Publishing 2015
Check Availability at UM DULUTH Martin Library Book HF5827.95 .S47 2015 )
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less
Joe Pulizzi
New York : McGraw-Hill Education 2014
Check Availability at UM DULUTH Martin Library Book (HF5415 .P756 2014 ) and other locations
Viral marketing : 62 most asked questions on viral marketing : what you need to know
Steven Harris
S.l. : Emereo Publishing 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .H375 2014 )
Recommend this! : delivering digital experiences that people want to share
Jason Thibeault Kirby Wadsworth
Hoboken, New Jersey : John Wiley & Sons, Inc. 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .T45 2014 )
Information and influence propagation in social networks
Wei Chen Laks V. S. Lakshmanan 1959-; Carlos Castillo 1977-
San Rafael, California 1537 Fourth Street, San Rafael, CA 94901 USA : Morgan & Claypool 2014
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Ekaterina Walter Jessica Gioglio
New York : McGraw-Hill 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .W365 2014 )
The Passion Conversation Understanding, Sparking, and Sustaining Word of Mouth Marketing
Robbin Phillips Greg Cordell; Geno Church; John Moore
Hoboken : Wiley 2013
Check Availability at UM DULUTH Martin Library Book (HF5827.95 .P45 2013 )
Social media marketing : a strategic approach
Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Neher, Krista E.
Mason, OH : South-Western Cengage Learning 2013
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .B275 2013 )
The viral video manifesto : why everything you know is wrong and how to do what really works
Stephen Voltz Fritz Grobe
New York : McGraw-Hill 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .V66 2013 )
The PayPal official insider guide to social media : make money through viral marketing
Proffitt, Brian.
Berkeley, Calif. : PayPal Press 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265.P76 2012 )
The complete idiot's guide to Facebook marketing
Zimmerman, John Wayne. Brown, Damon.
Indianapolis, IN : Alpha Books 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .Z57 2012 )
Pinterest marketing for dummies
Carr, Kelby.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor] 2012
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .C37 2012 )
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Metz, Adam.
New York : McGraw-Hill 2012
Check Availability at UM Duluth Martin Library Book ( HF5415.5 .M485 2012 )
By invitation only : how we built Gilt and changed the way millions shop
Maybank, Alexis. Wilson, Alexandra Wilkis.
New York : Portfolio/Penguin 2012
Check Availability at UM Duluth Martin Library Book (HD9999.L854 G556 2012 )
The Facebook marketing book
Zarrella, Dan. Zarrella, Alison.
Beijing ; Sebastopol, CA : O'Reilly 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .Z3689 2011)
Your band is a virus : behind-the-scenes and viral marketing for the independent musician
Moore, James, 1976-
Lexington, KY : [CreateSpace] 2009, 2011
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .M6627 2009 )
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Silverman, George, 1942-
New York : American Management Association 2011
Check Availability at UM Duluth Martin Library Book (HF5827.95 .S56 2011 )
Brains on fire : igniting powerful, sustainable, word of mouth movements
Phillips, Robbin. Hoboken, N.J. : John Wiley & Sons 2010
Check Availability at UM Duluth Martin Library Book (HF5827.95 .B73 2010 )
Beyond viral : how to attract customers, promote your brand, and make money with online video
Nalty, Kevin H.
Hoboken, N.J. : Wiley 2010
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .N35 2010 )
The referral engine : teaching your business to market itself
Jantsch, John.
New York : Portfolio 2010
Check Availability at UM Duluth Martin Library Book (HF5438.25 .J36 2010 )
Ripple effect how empowered involvement drives word of mouth
Oetting, Martin. SpringerLink (Online service)
Diss.-- ESCP Europe, European School of Management, 2009. ; Wiesbaden : Gabler 2009
Word of mouth marketing : how smart companies get people talking
Andy Sernovitz
New York : Kaplan Pub. 2009
Check Availability at UM Duluth Martin Library Book ( HF5827.95 .S47 2009 )
The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing
Rosen, Emanuel.
New York : Doubleday 2009
Check Availability at UM Duluth Martin Library Book (HF5827.95 .R67 2009 )
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point.
Mourdoukoutas, Panos Author. Siomkos, George J., Author.; SpringerLink (Online service)
New York : Springer Oct. 2009
Building buzz to beat the big boys : word-of-mouth marketing for small businesses
O'Leary, Steve. Sheehan, Kim.
Westport, Conn. : Praeger Publishers 2008
Check Availability at UM Duluth Martin Library Book (HF5827.95 .O44 2008 )
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
Scott, David Meerman.
Hoboken, N.J. : John Wiley & Sons 2007
Check Availability at UM Duluth Martin Library Book (HF5415.1265 .S36 2007 ) and other locations
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Lodish, Leonard M. Morgan, Howard Lee, 1945-; Archambeau, Shellye.
Upper Saddle River, N.J. : Wharton School Pub. 2007
Check Availability at UM Duluth Martin Library Book (HD62.5 .L633 2007 )
Word of mouth marketing : how smart companies get people talking
Sernovitz, Andy.
Chicago, IL : Kaplan Pub. 2006
Check Availability at UM Duluth Martin Library Book (HF5827.95 .S47 2006 )
33. YouTube Marketing
Social media marketing : secret step-by-step strategies for marketing and advertising your business to millions on Facebook, Instagram, YouTube and Twitter, while branding yourself or your business as an influencer in 2019 and beyond
Gary Clyne
Place of publication not identified : Gary Clyne 2019
Check Availability at UM DULUTH Martin Library Book (HF5414 .C59 2019 )
You Tube : scale your online business to new heights with You Tube, social media marketing, vlog, advanced SEO secrets and more!
Place of publication not identified : Roland Williams 2019
Check Availability at UM DULUTH Martin Library Book (HF5414 .C59 2019 )
YouTube marketing
Will Eagle
Hoboken, NJ : For Dummies : John Wiley & Sons, Inc. 2019
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .E2375 2019 )
YouTube marketing strategies: YouTube social media
Nicholas Harvey
2019
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 H37 2019)
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms
Noah Gray Michael Fox
Middletown, DE : Noah Gray Publisher 2018
Check Availability at UM DULUTH Martin Library Book (HF6146.I58 G73 2018 )
Social media : master, manipulate, and dominate social media marketing: Facebook, Twitter, YouTube, Instagram, and LinkedIn
J. Wolf
Middletown, DE : publisher not identified 2015
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 W654 2015 )
YouTube marketing manual : video marketing for businesses, speakers, consultants, and more
Marc Bullard
United States? : Marc Bullard 2014
Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .B84 2014)
Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube and Instagram
Michael Richards California? : Michael Richards? 2014
Check Availability at UM DULUTH Martin Library Book ( HF5415.1265 .R523 2014 ) and other locations
How to rank in YouTube
James Green
San Bernardino, CA : Createspace 2014
Check Availability at UM DULUTH Martin Library Book (TK5105.8868.Y68 G733 2014 )
Multicast marketing : how to podcast, publish and promote your content to the world with Google Hangouts, YouTube Live, Kindle Books and Social Media
Mike Koenigs Paul Colligan
CreateSpace 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .K636 2014 )
YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience
Jason Miles 1970-
New York : McGraw-Hill 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .M5384 2014 )
YouTube marketing manual : video marketing for businesses, speakers, consultants, and more
Marc Bullard
United States? : Marc Bullard 2014
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .B84 2014 )
Ultimate guide to YouTube for business
Jason Rich
Irvine, California : Entrepreneur Media, Inc. 2013
Check Availability at UM DULUTH Martin Library Book (HF5415.1265 .R518 2013 )
Last Update: November 11, 2020
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by Jim Vileta |
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The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu |