Questionnaires, Surveys, and Focus Groups

Students may want to consider doing primary research on a given business topic. Primary research allows you to discover and create currrent information on a specific or localized topic. We have many books in our Library that can help you better understand how to do this work.

What is a questionnaire? Questionnaire from the Wikipedia

and see also, Questionnaire Construction
Here are books in our Library on Questionnaires

What is a survey?

and, see also Survey Data Collection
Here are books in our Library on Surveys

What is a focus group?

Here are books in our Library on Focus Groups

What is Qualatitive Research?

Here are books in our Library on Qualatitive Research

If you need more information on this topic, please contact me

Last Update: January 23, 2017

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Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

Need help with research or finding information? Contact libaskus@d.umn.edu

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by Andy Lee

Pages maintained
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by Ryan Ueki

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