SWOT Analysis

SWOTS in Business Insights: Essentials

Do a company search. Note that BI:E now offers SWOT Analysis from "Global Markets Direct." Once in Business Insights: Essentials, click on the "Companies" tab, and then select the "SWOT Reports" option.

Business Source Premier

Look up the name of your company in the "Company Profiles" tab.  Once you find the company MarketLine Report, search the table of contents. Most of these MarketLine reports contain SWOT analysis. SWOTs may not be available for smaller or more obscure companies.

MorningStar

Look up a company and then click on the "Analyst Research" tab on the left column. This unique analysis often contains elements of a SWOT analysis. Note that there is often an archive of older reports as well.

What is a SWOT Analysis? (from the Wikipedia)

 

If you have questions or are encountering problems, please contact me

Last Update: September 11, 2020

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Compiled by Jim Vileta former Business Librarian Need books, media or classroom instruction? Contact Kim Pittman. Need help with research or finding information? Contact libaskus@d.umn.edu

Pages maintained and edited by Andy Lee

Pages maintained and edited by Ryan Ueki

The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu