Jim Vileta's Launchpad Home
Research Guides Business FAQs Citing Your Sources By Alphabet Accounting
AI and Robots Citing Your Sources Companies
Demographics/Stats
Economics
Entrepreneurship
Finance
Health Care Management
Industry
International
Local
Management/HR
Marketing
Misc. Launch Pad Topics
NEMN SBDC
Presentation Skills Reference
AI and Robots Search
Kathryn A. Martin Library

UMD Home
Kathryn A. Martin Library
LSBE Home
LSBE Digital Sign
Northland SBDC
UMD Events

Back to FAQNielsen

Designated Market Area (DMA)

The term, Designated Market Area (DMA) is used by Nielsen Media Research, and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 56 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets). 


Read the whole article on Media Market.

Also read more on Nielsen ratings

and read more about the Nielsen Company.

If you have questions or are encountering problems, please contact me.

 

Last Update: February 27, 2020

Back to FAQ

  jim vileta

Compiled by Jim Vileta
former Business Librarian

Need books, media or classroom instruction? Contact Kim Pittman.

Need help with research or finding information? Contact libaskus@d.umn.edu

Andy Lee
Pages maintained
and edited
by Andy Lee

students at work
Pages maintained
and edited
by Ryan Ueki

rocket icon

The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: libaskus@d.umn.edu