Assignment 1:
The Revision of Ad

Assigned: Tuesday, September 9
Due with commentary due:

Find a newspaper or magazine advertisement that you think would benefit from redesigning. As a way of beginning to learn some of our software, try to create this redesign in PageMaker, using a scanner and Photoshop to capture and manipulate images from the original.

While staying within the parameters (size, medium, costs) of the original, your redesign should improve the ad not only visually, but rhetorically in how it implies images of its audience (pathos) and the advertiser (ethos). Start by looking at Williams' description of "The Process" on page 128.

The Creative Challenges:

Robin Williams' PARC: applying Williams' principles of Proximity, Alignment, Repetiton and Contrast to improve the visual of the ad;
typography: using what you've learned about type styles; concordant and contrasting relationships, etc. to improve both the readability and the style of the ad;
hook: finding, or improving, a focal point for the ad which provides a starting point for the reader's/viewer's eye, and sets the visual and rhetorical tone for the ad;
ethos and pathos: revising the ad to strengthen and improve how it implies images of the reader and advertiser. See Logos, Ethos and Pathos from the Ideas Site.

More Responsibilities:

In addition to these creative challenges, you will also be responsible for some of the techniques and principles covered in class and in the chapters we'll read in the PageMaker and Photoshop books. See the Assignment Checklist for the complete criteria.

Commentary and Original

You will write a 2-3 page (double-spaced) self-commentary to print out and hand in with the project. Please see the complete Self Commentary Guidelines before writing it. Finally, you'll need to hand in a copy of the ad (good Xeroxes okay).

Assignment 1: The Revision of Ad

The Creative Challenges:

More Responsibilities:

Commentary and Original

Assignment 1:
The Revision of Ad