Schedule
September
October
November
December
Graphical

Assignment 2:
Bookmark / Web Site Project

• Assigned: Tuesday, September 16
• Due with commentary due: October 7

Campus is covered with flyers given out from offices and display tables, or posters that line the hallways. These documents earnestly provide information about programs, clubs, happenings, products, etc., but utlimately they're just paper paper paper--to be filed, tucked, folded, stacked, and, someday, thrown away. They say too much and, at the same time, too little. What to do?

Adopt one of these unloved flyers/posters and approach its task with a new strategy. Create an attractive bookmark that publicizes what the flyer/poster once offered, and provides a Web address. Then create a companion Web page (or site) for that Web address where complete and up-to-date information can be found. Use design elements on both the bookmark and Web page(s) to give the whole project a coherent look and feel

The Creative Challenges:

• Bookmark as Object: Your bookmark should have two sides: a pictorial side and a more typographic side. The pictorial side is important to making the bookmark a pleasing object to keep and use. The typographic side should provide essential information written and designed according to the Robin Williams' principles of design and hypography. Of course, the bookmark needs to include a URL to a Web site with more information
• landing place and flow: The bookmark and Web site should use what you learned in the Revision of Ad project about providing a natural "landing place" for the eye and then a sense of flow from the pictorial side of the bookmark, onto and through the back (look for opportunities to use the principle of repetition!), and then onto and down the Web pages.
• ethos and pathos: revising the ad to strengthen and improve how it implies images of the reader and advertiser. See Logos, Ethos and Pathos from the Ideas Site.
• iconcology : both the bookmark and the Web site should clearly be a "package," designed with similar images, colors, typefaces, visual themes, etc. to connect them.
• Web-page and -site design: The Web page should provide complete and updated information for the audience and in support of the client. The page should include text, images, a link menu if you have secondary pages in the site, and links to external sites of related interest to the audience. The Web pages should be compact and attractive with a minimum of scrolling required. I will provide you more on Web design elsewhere.

Commentary and Original

You will write a 2-3 page (double-spaced) self-commentary to print out and hand in with the project. Please see the complete Self Commentary Guidelines before writing it. Finally, you'll need to hand in a copy of the ad (good Xeroxes okay).