For your paper (on the experiment, it is very important you include page numbers, and appropriate headings and subheadings. You are expected to use library research and computers (word processing) for the paper. Here is a sample outline you may want to follow:
Introduction
Provide a brief introduction to your experiment. Why is it interesting? What are the implications of your experiment? Why is it worth doing? A very brief summary of what you tried to show will set the stage for your background research. {Note: These questions under each heading are NOT subheadings, they are just an example of the kinds of things that should be addressed under each of the major headings. It is up to you to organize each of these sections into appropriate subheadings}
Background
Why do you expect any results? What other research has been done on the topic? Explain some of the background on the influence principle here. Do some library research and find other research on your topic. Discuss those other studies here. Your paper should have at least six academic research references beyond those you get from the Cialdini text. These studies will also provide you with a nice format for your paper. Try and pick one of these studies and follow its format for references, details of experimental design, etc. If you don't actually read the articles you cite in your paper, it will be clear to me as your background research section will not follow the style of these papers. At the end of your background discussion, present your hypotheses. Exactly what do you expect to find? What are your independent variables and dependent variables? Make sure you cite these papers appropriately and DO NOT copy entire sections of these papers inappropriately. Here are instructions on how to cite papers appropriately.
Method
Include subsections for your sample (how did you find them? How many were there? Etc.), experimental design (describe your stimuli, control groups, experimental groups, etc.), procedure (how did you go about collecting the data? how did you ensure informed consent? In what order did the subjects see the stimuli? How did you control for errors? Etc.), and any other information related to your method for collecting data.
Results
Discuss, in detail, your results. What did you find? Put in tables, cross tabulations, statistical tests, etc. Make sure you do simple t-tests for mean comparisons, etc. Hope you didn’t forget the material from your basic stats classes! Don't get so caught up in the statistics that you forget the means or numbers that show your results. It makes no sense to say your results were significant at p=.05 if you don't provide the means that were tested to get this significance level.
Discussions and Conclusions
In this final section, you should go beyond just reporting your results. Talk about what your results mean in substantive terms. What are the business and/or marketing implications of your results? (that is important) Why is the concept you tested important? How do you recommend people defend against the influence principle you studied?
Limitations and Future Research
So, what are some of the possible constraints or problems with your experiment? If you could have done this experiment again, how would you have done it differently? If you were to do additional research on this topic, what would you do? This section is particularly important if you did not find the results you expected. Explain why the results did not work out and how you could correct the problems with your experiment if it were to be redone.