NOTE: ALL ASSIGNMENTS/EXAMS WILL BE DUE/HELD AS PER THIS TENTATIVE SCHEDULE UNLESS YOU ARE SPECIFICALLY INFORMED OTHERWISE IN CLASS. However, class material on one topic may overlap into class periods assigned for other topics.
Week of |
Topic |
Readings |
January 22 |
Introductions |
Course Syllabus |
January 29 |
Overview of Consumer Behavior |
TXT Ch. 1; Ch. 9 (up to pg. 316) |
February 5 |
Model of Consumer Behavior (continued)
Data Analysis & Background Research
[ONLINE CLASS] |
TXT Ch. 10 PROJECT IDEAS |
February 12 |
Weapons of Influence Reciprocation & PROJECT PROPOSALS DUE |
TXT Ch. 16 |
February 19 |
Perception |
TXT Ch. 2 |
February 26 |
Perception (continued) |
TXT Ch 6 |
March 4 |
Personality & Lifestyles |
TXT Ch 6 |
March 11 |
Commitment & Consistency |
TXT: Ch. 4, 8 (p. 291-293 only) |
March 18 |
Spring Break |
|
March 25 |
Learning and Memory |
TXT Ch. 3 [Gorn Handout] |
April 1 |
Social Proof EXAM 2 (TXT Ch. 2-p. 69-73; 3-upto p.95, 4, 6, 8-p. 291-293; INF Ch. 3) |
INF Ch. 4 |
April 8 |
Attitudes and Alternative Evaluation |
TXT Ch. 7, 9 (p. 317-332) |
April 15 |
Group Influence & Opinion Leadership |
TXT Ch. 11 |
April 22 |
Liking |
INF Ch. 5, 6 |
April 29 |
Scarcity/Instant Influence |
INF Ch. 7, 8 |
May 6 |
FINAL REPORT DUE FINAL PEER EVALUATIONS DUE
|
|
May 13 |
FINAL EXAM (6:00-7:55 PM) |
NOTE:
TXT
refers to chapters from the Michael R. Solomon text
INF refers to chapters from the Cialdini “Influence” Book