NOTE: ALL ASSIGNMENTS/EXAMS WILL BE DUE/HELD AS PER THIS TENTATIVE SCHEDULE UNLESS YOU ARE SPECIFICALLY INFORMED OTHERWISE IN CLASS. However, class material on one topic may overlap into class periods assigned for other topics.
|
Week of |
Topic |
Readings |
|
January 22 |
Introductions |
Course Syllabus |
|
January 29 |
Overview of Consumer Behavior |
TXT Ch. 1; Ch. 9 (up to pg. 316) |
|
February 5 |
Model of Consumer Behavior (continued)
Data Analysis & Background Research
[ONLINE CLASS] |
TXT Ch. 10 PROJECT IDEAS |
|
February 12 |
Weapons of Influence Reciprocation & PROJECT PROPOSALS DUE |
TXT Ch. 16 |
|
February 19 |
Perception |
TXT Ch. 2 |
|
February 26 |
Perception (continued) |
TXT Ch 6 |
|
March 4 |
Personality & Lifestyles |
TXT Ch 6 |
|
March 11 |
Commitment & Consistency |
TXT: Ch. 4, 8 (p. 291-293 only) |
|
March 18 |
Spring Break |
|
|
March 25 |
Learning and Memory |
TXT Ch. 3 [Gorn Handout] |
|
April 1 |
Social Proof EXAM 2 (TXT Ch. 2-p. 69-73; 3-upto p.95, 4, 6, 8-p. 291-293; INF Ch. 3) |
INF Ch. 4 |
|
April 8 |
Attitudes and Alternative Evaluation |
TXT Ch. 7, 9 (p. 317-332) |
|
April 15 |
Group Influence & Opinion Leadership |
TXT Ch. 11 |
|
April 22 |
Liking |
INF Ch. 5, 6 |
|
April 29 |
Scarcity/Instant Influence |
INF Ch. 7, 8 |
|
May 6 |
FINAL REPORT DUE FINAL PEER EVALUATIONS DUE
|
|
|
May 14 |
FINAL EXAM (4:00-5:55 PM) |
NOTE:
TXT
refers to chapters from the Michael R. Solomon text
INF refers to chapters from the Cialdini “Influence” Book