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For this assignment, you will create a Web-based project for a real-life client on campus or in the local area. The client can be an organization, a faculty member, a business, etc. A Capstone Project Think of the Client Project as a capstone project for what you've learned this semester. All of the principles we've learned should inform on this project: the use of themes, screen real estate, visual hierarchy--even theory from the essay. You don't have to use every single tool or idea we've learned, but you should consider it and be ready, in the commentary, to say why you chose not to use it. Your clients can be anyone as long as...— they need a Web site (or new subsite to their present Web site), One of the important goals of any Client Project is to build the client's community: to increase and enhance the client's contact with the audience, to develop the "channels" and occasions by which this contact can take place, to sharpen the client's image and identity with its clientele. More on creating community via Web sites... Ethos/PathosSince this site will constitute your client's primary online identity (as well as that of the client's audience), it's important that your site consciously create this identity with all the tools available: writing, voice, images, colors, visual styles, etc. See my page on ethos and pathos for a fuller explanation of these terms. Other Key Terms
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