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Choosing a TopicWith The Glocalization Site, you'll create a Web site that allows a global audience to experience some aspect of Duluth, Lake Superior, the Northshore or some similar locale. Because this global audience is possible only through the Internet, assume that they will never physically visit your locale. The only relationship your audience will ever have with your place is the online experience that you create, and the things you find to show and tell them. Luckily, you can "narrowcast" to a very particular audience with specific tastes and interests. What is Glocalizing?To "glocalize" a locale means to present it to a global, networked audience for reasons that make sense in the world of the network, rather than the physical world. The value that the audience gets from your site, therefore, should come not in some potential physical experience (typically, visiting your local place) but in the virtual experience of seeing something that they haven't seen, or learning something that connects to their interests. You are essentially translating some local experience for a "monad" audience, which Michael Heim says "knows through the interface" rather than from physical sensation (Trend 79). This glocal, networked audience is defined not by their origin or location in a geographic state or nation, but through their connection to the globalized "tribes," subcultures or scapes that exist via the mass media, international marketing or the Internet. Looking at Examples of Glocalizing on the WebThe following are examples of local topics presented to a global audience, not necessarily models of good Web design. Some of them are crudely done. Still, ask yourself who would find the experience of the site fulfilling or memorable. How do each of these sites potentially speak to some sense of identity or interest that exists beyond physical or geographical existence?
Some Student Examples of Glocalization ProjectsSome Alternative Approaches to This AssignmentWhat's makes The Glocatization Site Project InterestingNever before in history could regular individuals like you and me address a global audience, or even a very narrowly defined audience dispursed across the globe. Now, anyone with an Internet connection and some basic technology can do just that. The challenge now become not reaching an audience, but defining them and understanding how to address them. We'll take on these challenges by attempting the following:
Documenting SourcesSince you will probably use information from other sources to make your site, you'll want to provide a means for visitors to find these original sources. Your site should provide a subtle apparatus to identify these sources and make them available. Citations for print sources should include author, title, publisher information, and month/year. For online sources, include the name and a link to the page where you found the information or other content. If you use pictures, you should ask permission from the owner or manager of the site, emphasizing that this is a not-for-profit school project. Turning in the ProjectYou'll turn in the project by
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All course materials by Craig Stroupe unless noted otherwise. See my home page. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||