Building Community on the Web

Loyalty

• location
• brand

relationships

Ethos/Pathos (achieved identity of the author/audience)

backstory

• sit-com theme song (Beverly Hillbillies)
• Valley Forge, the Alamo, 9/11
• founders: Dave Thomas

taglines

• "A Great University by a Great Lake" - UMD
• "Come for the games, stay for the party" - Mplayer
• "Real Solutions for Women" - iVillage
• "News for Nerds: Stuff that Matters" - Slashdot

visual: iconcs, symbols, colors, fonts

Channels

• Web site
• face to face
• e-mail
• print
• objects: t-shirts, bookmarks, coasters

Places and Spaces

map the universe of the client/clientele relationships

Resources

Amy Jo Kim's Community Building on the Web.

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