UMD News: January 17, 2008

Communication Associate: Public Relations | Lori Melton | lmelton@d.umn.edu | (218) 726-8830

January 17, 2008
Susan Beasy Latto, Director, UMD Public Relations 218 726-8830 slatto@d.umn.edu
Praveen Aggarwal, Head, Department of Marketing (218) 726-8971 paggarwa@d.umn.edu
Rajiv Vaidyanathan, Professor, Department of Marketing (218) 726-6817 rvaidyan@d.umn.edu
Linda Rochford, Assoc. Professor, Department of Marketing (218) 726-7577 lrochfor@d.umn.edu

UMD Marketing Professors Receive
"Outstanding Article of the Year" Award

Three UMD Professors of Marketing in the Labovitz School of Business and Economics, Praveen Aggarwal, Rajiv Vaidyanathan, and Linda Rochford, have been honored with the Outstanding Article of the Year (2007) Award, by the Journal of Marketing Education.

The winning article titled "The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students," was published in the December 2007 issue of the Journal.

The article was chosen by the Editorial Review Board of the Journal of Marketing Education. It was selected from 25 articles published in 2007. Acceptance rate for publication is approximately 20%, giving a winning article less than one percent chance of reaching such recognition.

Douglas J. Lincoln, Professor of Marketing, Elorriaga Fellow and Editor of the Journal of Marketing Education stated that, "The winning article made a positive contribution to the marketing education literature by providing empirical evidence on the academic qualities of marketing students and opportunities for increasing their educational capabilities. Results from a broad-based sample suggest that marketing educators need more dialogue on exactly what set of knowledge and skills core to the discipline are being offered students and their employers. These recommendations are likely to influence how thousands of marketing students are taught in the future."

The Journal of Marketing Education was ranked as "the most influential journal in the field of marketing education" by a recent article appearing in the Journal of Marketing (Source: Baumgartner and Pieters, "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time." The Journal of Marketing Education is published by Sage Publications, Inc. and sponsored by the Marketing Educators' Association.

The UMD co-authors will be formally honored on April 24 at the Annual Awards Dinner of the Marketing Educators' Association's Annual Conference in Salt Lake City, UT.

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