Sources in the Library
Articles on Social Media Marketing
Mintel Reports
Pew Internet & American Life Project
Search Engines
Social Media Marketing has become a focus of great interest during the
past several years. Businesses and non-profits have discovered that new
web services the can significantly expand their advertising potential
through "word of mouth" comments on the emerging social networks. Products and services can be marketed through these new communication methods, and companies and non-profits need to better understand this new world of social media. The links and library resources listed below should help you with your social media marketing projects.
Note: There may be some duplicate titles among these topic links.
Here we have these sources in the Library on:
Articles on Social Media Marketing 
Here you can find published articles in magazines, trade publications, and scholarly journals (via the Kathryn A. Martin Library) on Social Media Marketing, and any of its sub-topics.
How to Use Social Media for Trend Research
Our Mintel Database has hundreds of useful marketing research reports. Once in the database, search for "Social Media" or related topics.
Pew Internet & American Life Project
Go to the Pew site:
and search for "Social Media" or any related Internet topic.
Also. search the Internet for social media tools, tips and reviews:
| Search Engines |
|
| Google The first place to go to search the web. |
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| Bing Search Microsoft's much improved Search Engine |
 |
If you need suggestions for more sources, please contact me.
