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Freshman students standing in the shape of "UMD"

Our work

We like to tell stories. We like to show off our awesome campus. We like to make meaningful connections. But most of all, we love our students and UMD.

University Marketing and Public Relations is responsible for three primary areas for UMD:

  • Marketing and Branding: We lead UMD’s branding efforts, partnering with units across campus to create marketing that inspires all audiences. We are Driven to Discover.
  • Public Relations and Communication: through both internal and external partnerships and multiple channels, we are honored to tell the story and value of UMD to our community, state, and world.
  • Government and Community Relations: we build support for UMD among citizens and leaders across local communities, our state, in Washington, D.C., and among our faculty, staff, students, and alumni.

Our Values

Driven by UMD’s strategic priorities and core values, University Marketing and Public Relations produces content that:

  • Positively impacts student recruitment and retention by highlighting UMD's unique qualities

  • Celebrates our diverse campus community

  • Demonstrates the impact of UMD's research and tells a story about the people behind it

  • Shares how UMD connects, partners, and positively impacts the community and region

  • Shows connections to ourselves, each other, and the world around us.

  • Highlights what is topical, timely, and relevant