Public Relations and Communication


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Public Relations and Communication

News

We are always on the lookout for stories that showcase UMD. Submit your story idea.

We promote stories based on newsworthiness, timeliness, and the mission priorities of UMD. We are especially interested in stories that highlight the student experience, emphasize research and learning, create an emotional reaction, and tell people what makes UMD unique and vibrant.

Your website manager can also upload a story to your website, which we can share on UMD’s news website.

UMD faculty, staff, and students are invited to post events that are open to the public on the UMD events calendar

The media is in search of stories that are impactful, interesting, visual, and even unusual. We can help you determine how to frame, pitch, and deliver your story to the media.

How We Share Your News

Once we receive your story idea, there are a number of ways we might share your info with a wider audience:

  • We write stories, news releases, and short announcements and share those via email and on UMD’s news site, Twitter feed, and Facebook page.

  • We write and repurpose articles that appear on the UMD homepage, MyU Portal, and U of M Brief.

  • We share articles with the UMD colleges and schools for their homepages and with the Alumni Association for their electronic newsletter.

  • When applicable, we will also share your news with the U of M Twin Cities campus and the various sites and publications that they put out, including Legacy (which focuses on development) and Inquiry (which highlights U of M research). 

  • When applicable, we can set up news conferences, prepare media kits, and coordinate interviews with key stakeholders and content experts.

  • UMD faculty, staff, and students are invited to post events that are open to the public on the UMD events calendar

Writing

University Marketing and Public Relations produces articles, news releases, marketing copy, website content, donor letters, invitations, and more. Our staff can also edit existing pieces to make sure they capture the UMD brand.

Social Media

We have expertise in numerous social media platforms (including Facebook, Flickr, Instagram, Twitter, YouTube). If you are ready to connect with people via social media, we can help you develop a social media strategy.

Here’s a list of who’s using which social media platforms at UMD.

Social Networking Guidelines

Crisis Communication

We always hope this is limited to winter weather notices, but we are prepared to handle UMD emergency communication. Learn more on the Emergencies and Closings webpage