January 24, 2011
Susan Beasy Latto, Director, Media and Public Relations 218 726-8830 firstname.lastname@example.org
Lawrence Johnson, Development Officer, UMD Labovitz School of Business and Economics 218 726-6696 email@example.com
GAME ON! UMD and the City of Duluth to Challenge
St. Cloud State and City of St. Cloud in Polar Plunge Contest
Wednesday, Jan. 26, 2011 at 11 a.m.
Kirby Student Center Lounge
It's pure coincidence that this year's annual Polar Plunge for Special Olympics is on Saturday, February 19 in both Duluth and St. Cloud. It's also pure coincidence that UMD plays St. Cloud State in men's hockey the weekend before and that the women's hockey team face off February 18 and 19, with both series taking place at Amsoil Arena.
These coincidences have set the stage for a perfect challenge, which will be issued this Wednesday during an 11 a.m. pep rally in the Kirby Student Center Lounge on the UMD campus. UMD's Chancellor and Duluth's Mayor will "throw down the gauntlet" to St. Cloud State University and the City of St. Cloud. Crowds of competitive students are sure to be on hand to sign up.
The media is invited to witness this momentous event, which will feature UMD Chancellor Lendley "Lynn" Black, a taped message from Duluth Mayor Don Ness, and several other dignitaries who are going to "double dog dare" St. Cloudians to go jump in the lake. Beyond bragging rights, there will be more on the line in this challenge between the two cities, which will be outlined in detail during the fun-raising rally.
About the Plunge
Polar Bear Plunge-presented by Minnesota law enforcement as part of the year-round Law Enforcement Torch Run® events to benefit Special Olympics-is a unique opportunity for individuals, organizations and businesses to support Special Olympics athletes by jumping into frigid Minnesota waters. There are 14 different events that take place across Minnesota during the coldest months of the year. Individuals raise a minimum of $75 in pledges to participate.
For more details, visit http://www.plungemn.org/