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Communication Associate: Public Relations | Lori Melton | | (218) 726-8830

November 2, 2004
Susan Beasy Latto, Director, UMD Public Relations, (218) 726-8830,
Ann Devine, Executive Director, Pi Sigma Epsilon National Educational Foundation, (414) 328-1952 ext. 221

University of Minnesota Duluth Student Earns
Number Two Spot in Regional Sales Competition

Anna Thompson, a senior at the University of Minnesota Duluth and a member of the Pi Sigma Epsilon chapter on campus earned the number two spot at Pi Sigma Epsilon's Midwest Regional Conference held October 16, 2004 at Illinois State University in Normal, IL.

Thompson participated in Pi Sigma Epsilon's Pro-Am Sell-a-Thon competition. Based on the SPIN Selling® principles created by Huthwaite, Inc. (and described in the best selling book SPIN Selling) and Anthony Parinello's Getting the Second Appointment, Thompson was first individually coached by a sales professional, after which she presented a mock sales calls to a panel of judges.

Thompson, in her first competition, captured second place honors out of 16 competitors and will receive a complimentary Pi Sigma Epsilon National Convention package to Miami Beach, FL in March, where she will have the opportunity to compete for cash prizes.

Made possible with the generous support from Vector Marketing Corporation, the Pro Am Sell-a-Thon has helped develop and train aspiring sales people since 1992.

Pi Sigma Epsilon is the nation's only professional business fraternity for men and women interested in marketing, sales management and selling. Pi Sigma Epsilon has enriched the lives of over 40,000 people and has spread to over 130 campuses nationwide since its inception in 1952. For more information on Pi Sigma Epsilon, visit and for more information on the University of Minnesota Duluth chapter, visit

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