Kathryn A. Martin Library

Mintel Reports

Subject: Marketing Reports. 
Type: Full Text 
Materials Covered: Provides over 600 full-text market and consumer research reports. International in scope, but with emphasis on the United States and Europe. Covers the following sectors: automotive beauty, personal goods, and toiletries clothing, footwear, and accessories consumer lifestyles, marketing, and promotion drink and tobacco, electrical goods food and food service, health and well-being holidays and travel, household and home leisure time, lifestages, media, books, and stationery personal finances, retail technology and telecommunication Most of the reports cover market drivers, market share, size, structure, segmentation, trends, consumer expenditure and spending patterns, psychographics, forecasts, and company and brand profiles. Some of the reports include Simmons and ACNielsen data. The "Database" section provides rankings, market share, and other lists. 
Dates of Coverage:  As reports are updated, historical versions are purged from the system. 2001 through present. Usually provides 10 years of market data. 
Special Features: Data can be downloaded into a spreadsheet. Only available to students, faculty, and staff currently affiliated with UMD. All users must agree to conditions of use and create their own profile. 
Periodicals Indexed
or Full-Text:
Simultaneous Users: 
Online Help:  How to cite Mintel Reports with APA Style. 
Link: http://www.d.umn.edu/lib/lurl/LibGo.php?TiPrimaryID=795 
Vendor: Mintel International Group Ltd 
License Info:  
Use Restrictions: Password Protected; limited to UMD students, staff, and faculty 
Printing: Print from print menu found to the left of each report. Mintel reports can be viewed or downloaded. Reports are exportable in .rtf or .zip format. Reports are customizable; you can pre-select the sections you want to view. Reports are divided into sections and each section can be printed or downloaded, using the links on the left side of the screen. Sections of reports to be printed or downloaded can be exported to a basket for printing or downloading. Use the "Export to basket" link, under Report Section. Please log-out when finished using Mintel. 
Search Assistance:  For searching assistance contact the Research & Information Desk at 218-726-8100 or email Jim Vileta  For a quick search, enter a term or subject in the Quick Search box at the top right of the screen or browse the list of subject categories on the first page after login, "Welcome to Mintel Reports." For an advanced search, click on Search, on the gray bar across the top of the screen. Here, one can perform a Full Text search in a specific report type or a Refined Search for information on a specific category and in a specific geographic region. Other helpful information is found in the links on the bar at the top of the screen: My Reports (reports covered in our subscription); New Reports (newly published and added reports); reports listed by category, subscription, and by country. Additional information is available from the help link, at the top right of the screen.
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