British social
philosopher, best known as the founder of
British utilitarianism
Some narrative summery of Bentham
Like Beccaria before him, Bentham argued that virtually all humans seek to maximize their "happiness", defined as the surplus of pleasures over pains. All human behavior can be measured by these motivating factors(he also saw what Homans will later look at as diminishing return, the more one has the less important "more" will be)
"To a number of persons, with reference to each of whom the value of a pleasure or a pain is considered, it will be greater or less, according to seven circumstances: to wit, the six preceding ones; viz.
1. Its intensity.    How powerful is the pleasure?
2. Its duration.    How long lasting is the pleasure?
3. Its certainty or uncertainty.    How guaranteed is the pleasure?
4. Its propinquity or remoteness.   How close is the pleasure?
5. Its fecundity.   Will this pleasurable activity generate additional pleasures?
6. Its purity.    How pain-free is this particular pleasure?
And one other; to wit:
7. Its extent;
that is, the number of persons to whom it extends; or (in other words) who are affected by it." (page 30)An Introduction To The Principles Of Morals And Legislation.    How many other citizens will experience this pleasure?
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