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 Strategic Planning

SWOT (Strengths, Weaknesses, Opportunities, & Threats) Analysis

The strategic planning process began in December, 2010 with an analysis of the current strengths and weaknesses of the UMD campus and of the opportunities and threats to the campus in the external environment.

Goal: Five-eight page report on strengths, weaknesses, opportunities, and threats relevant to UMD’s planning process

Process (target completion date):

How you can contribute now: Please comment on the SWOT report (below) on the UMD Strategic Planning blog or by sending an e-mail to

SWOT Report:
(Entire report .docx)
(Narrative .pdf)
(Tables .pdf)



Bulldog Bash 2010

The SWOT analysis identified UMD’s current strengths and weaknesses, and the opportunities and threats external to the campus, to inform the planning process.

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