Career & Internship Services

Career Handbook

Using Social Media

Most people know the best way to find a job is through networking. One method for networking is using social media. There are many ways to use social media and a variety of platforms to expand your network to find an internship or job. By using social media you create one-on-one connections with people expanding your network beyond your immediate circle of contacts and geographic region. Using a combination of online and in-person networking techniques will produce the best results in conducting a successful job search.

Employers are using social media with increasing frequency to find job applicants. To be relevant in a changing workforce, knowing various uses and brands of technology and social media is essential. Hone your social media skills and market those skills on your resume when looking for jobs and internships.


LinkedIn is a networking platform used by people to connect professionally. If you are not on LinkedIn, you need to be. Besides connecting with people you know, you can also connect with people you would like to get to know by viewing profiles and inviting them to connect with you. You can also research companies, conduct your job search and prepare for interviews.

An active, engaging and professional profile on LinkedIn works to build your brand and to connect you to the larger world of work while you are still in college. Following are some of the ways to use LinkedIn in your job search:

  • Find job and internship postings that are located in several places on LinkedIn.
  • Join "groups" related to your career interests and look at jobs posted by "groups." Be sure to join the UMD Career and Internship Services Group and the UMD Alumni Group. Another reason to join "group"î is to connect with professionals in your field(s) of interest by posting inquiries in "group" discussions.
  • Search for companies that are hiring. Use the filter button "Hiring" to see the companies that have posted jobs on LinkedIn.
  • Use your individual connections for recommendations and leads about positions.
  • Follow companies of interest to you.
  • Research companies. Information may include how to contact them, recent hires and current employees, recent developments in the news and your connections (if any) to them.
  • Conduct "Advance"î searches by entering your criteria. For example, enter the name of the company and University of Minnesota Duluth to find UMD alumni with connections to the company.

Career and Internship Services offers workshops on starting your LinkedIn profile and drop-in times to help strengthen your profile.


Twitter enables you to connect with people you do or don't know, based on common interests. Following are some of the ways to use Twitter in your job search:

  • Connect with people to learn more about openings you have already heard about and are researching.
  • Connect with recruiters to find out about openings with specific companies.
  • When you follow people or they follow you, read their bios. If it looks like they work for organizations in which you are interested, contact them.
  • Be proactive and positive in tweeting about your job search. Mention interviews you had and people you met to remind others you are conducting a job or internship search.
  • Follow industry hashtags and chats to learn about current trends that could influence your job or internship search.
  • YourTwitter name should be your name. Use keywords in your bio to describe you and what you want to do.


Most people use Facebook to stay connected or reconnect with friends and. Facebook can also be an effective networking tool in your job and internship search if done so professionally. Following are some of the ways to use Facebook in your job search:

  • You probably know most of your "friends" on Facebook, but do you know where they work or the type of work they do? Post a "note" on Facebook to let everyone know you are looking for a job or internship and the field(s) in which you are interested.
  • Post frequent status updates relating to your job and internship search. Mention the great interview you just had, or the networking meeting you attended.
  • "Like" the pages of companies where you might want to work, especially if they have a career-specific page.
  • Familiarize yourself with the privacy settings and be aware of the information that appears in the public version of your profile.
  • Use services, such as "Branchout," to assist in your search.

On the Career and Internship Services website you can find more about social media including tips for using LinkedIn, Twitter and Facebook in relation to career planning and job and internship search.


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