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UMD Alumni Lunch Series: Brand Alliances
Interested in business and marketing? Here’s your chance to learn about cutting-edge research that focuses on brand alliances.
We see brands all around us. They’re on billboards, our phones, and even in our homes. But what are the implications when one brand partners with another as an alliance to benefit the other? Is it always the best approach when one brand is weaker than the other? Don’t miss out on the fascinating results!
Tuesday, November 15, 2016
12:00-noon – 1:00 pm
Presenter: Dr. Rajiv Vaidyanathan
Location of event:
Center for Economic Development
11 E. Superior Street
Duluth, MN 55802
Parking available in Second Street parking ramp