Text Pool

Try to avoid designing pages that separate visual and verbal elements into different areas of the page. Typically this happens when we create the design for a site of pages (sometimes controlled by a template) but don't pay much attention to the design of each page's content.

This results in a stagnent "text pool," a dead spot in the middle of each page where the verbal content has been poured in (I'm tempted to say "dumped" in) with little attention paid to the resulting lack of visual hierarchy.

Better to design pages that mingle visual and verbal elements to help conduct the eye from the large design elements (shared by pages across the site) down through each page's content. In the content area of a page, use colors, icons, small images, graphic text, etc. that visually refer to the larger, richer elements of the site's page design.